The A to D of 2025 Trends

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

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Top 9 Marketing Trends 2025

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

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Self reflection is the key to great leadership

Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

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Rituals, Brands, and Human Connection

The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

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Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

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Part 2: Q&A with our Global Awards Judges

Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

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The Marketing Leaders Programme 2025: A Q&A

To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

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Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

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Part 1: Q&A with our 2025 Global Awards Judges

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

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How CMOs Can Drive Growth by Aligning Profit with Purpose

Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

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