Marketing That Listens: Introducing Our Partnership with Play Verto

In today’s rapidly evolving landscape, the role of marketers extends beyond promoting products; it’s about fostering genuine connections and driving meaningful change. Recognising this, The Marketing Society is thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

Elevating Community Engagement Through Play

Traditional research methods often struggle to capture the authentic voices of diverse communities. Play Verto changes this by turning surveys into interactive, play-based experiences, making engagement seamless and meaningful. This approach not only increases participation rates but ensures the data collected is rich, relevant, and actionable.

As part of this partnership, The Marketing Society is committing to ‘always-on’ listening—replacing traditional annual global surveys with regular Play Verto-powered pulse surveys. These shorter, interactive pulses allow Members to share their evolving perspectives throughout the year, rather than being limited to a single snapshot in time. More importantly, the Society will act on these insights, ensuring we remain responsive to our community’s needs and aspirations.

A Synergistic Partnership for Continuous Listening

The core of this partnership is simple: more marketers using Play Verto means better listening, deeper insights, and greater impact. Play Verto’s methodologies help bridge the gap between brands and communities, fostering trust and co-creating solutions that resonate.

Driving Actionable Change

In an era where consumers demand authenticity and social responsibility, it’s imperative for marketers to move beyond surface-level engagement. Play Verto’s platform enables marketers to uncover the true desires and concerns of their audiences, leading to strategies that not only connect—but create tangible societal impact.

By adopting Play Verto’s tools, marketers can:

• Enhance Authentic Engagement – transform passive audiences into active participants through interactive, play-based surveys
• Gather Diverse Perspectives – reach and resonate with a broader demographic, capturing insights from voices often overlooked
• Implement Data-Driven Strategies – leverage real-time data to inform decisions, ensuring strategies are both relevant and effective

But the Impact Doesn’t Stop There

When marketers contribute anonymised data, they’re not just shaping better campaigns—they’re driving change far beyond their own brands. Play Verto makes anonymous insights available to social entrepreneurs and changemakers, equipping them with the insights needed to design programmes that directly improve lives—locally, nationally, and globally.

This means the insights you gather don’t just influence your marketing strategy; they combine with others to help solve real-world challenges. Whether it’s informing community-led initiatives, shaping program strategies, or influencing policy discussions, your contributions fuel a movement of data-driven social impact.

And, through this partnership, we’ll ensure you see that impact—reporting back on how your data is actively shaping change at every level.

A Call to Our Community

This partnership is more than a collaboration—it’s a movement. We invite you to explore how Play Verto can revolutionise your approach to community engagement and insight gathering. By integrating these innovative tools into your practice, you not only enhance your brand’s relevance but also contribute to a global shift in marketing with purpose.

Together, let’s redefine the boundaries of marketing, placing authentic listening and actionable insights at the forefront of our strategies. Embrace this opportunity to lead with empathy, drive meaningful connections, and ultimately, change the world through marketing.

Look out for our first Pulse Survey coming soon—powered by Play Verto

Published on 27 February 2025