The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.

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Nickable studies

One handy round up with all the main findings from Thinkbox's 2024 research

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AI’s Marketing Transformation: From Automation to Elevation

The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

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Marketing That Listens: Introducing Our Partnership with Play Verto

We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

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Even F1 Teams trust in performance, and attribute only where possible

Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

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Gen Alpha Just Wants to Be Famous?!

Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

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The role of media during Ramadan

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

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Entertainment as potential remedy to attention deficit in advertising

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

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Is your brand suffering from an attention deficit?

Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

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Navigating the paradox of digital advertising: Is It annoying?

Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

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