Move over millennials and Gen Z - the next generation is here, and they have one major goal: to be famous.
Generation Alpha, born between 2010 and 2025, is poised to become the largest and most digitally native cohort in history. By 2025, they will number more than 2 billion individuals worldwide, and their influence is already being felt across industries, particularly in consumer behaviour.
But what drives Gen Alpha? What do they want from brands? And how can marketers tap into their unique mindset? The answer lies in their digital-first upbringing, their trust in influencers, and their emphasis on purpose-driven engagement.
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