Think piece
Dispatches from Anthropy 2026: Part Three
The Marketing Society's Rachel Letham reports back on the final day at Anthropy 2026 and offers key insights from The Impact of AI on Employment and the Value of Being Human in the Workplace session.
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Dispatches from Anthropy 2026: Part Two
Rachel Letham reports back on all the sessions in day two of Anthropy 2026 Uniting through Trust, Transparency and Public Good, Brand Purpose and The Trust Tax: How AI is Silently Eroding Credibility and Emotional Connection.
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Dispatches from Anthropy 2026: Part One
Rachel Letham reports on day one of Anthropy 2026 with key insights on day one sessions Leading through Complexity and Values in Leadership.
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Honorary Fellow Tony Scouller remembered
Former CEO of The Marketing Society Hugh Burkitt shares his memories of Honorary Fellow Tony Scouller who died recently.
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The Marketing Society at Advertising Week Europe 2026
Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - Marketers Who Mean Business, Conversation Circle
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The Marketing Society at Advertising Week Europe 2026
Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - AI’s Next Leap for Marketing Leaders.
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If you want to make advertising great again, learn to Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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