This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

A new report by The Marketing Society in partnership with Serviceplan Group Middle East brings together insights from senior GCC marketing leaders and will feature across our events and discussions throughout 2026.

Rachel Letham reviews a recent Global Conversation event focussing on the seemingly self inflicted reputation problem with analysis and resolutions from Rory Sutherland and take aways from Kate Mackie and Gita de Beer.

Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas, new relationships, reputation building, and deal-making.

The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.