The commercial impact of a new brand

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

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The Changemakers Impact Conference | Review | England

The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

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The Changemakers Impact Conference | Review | England

What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

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UAE 2024 Changemakers Conference - the videos

Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

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Ten tips for leading with soul

Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

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Entertainment as potential remedy to attention deficit in advertising

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

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Typhoo Tea on repositioning themselves end to end as a purpose lead brand

Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

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The power of a north star - with Bold Bean Co.

Bold Bean Co. is one of the most exciting brands in food & drink right now, having gone from idea to national distribution in a few short years, via an appearance on Dragon’s Den and a bestselling cookbook.  

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The Changemakers Impact Conference | Review | UAE

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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The Love & Hate of ROI: Benchmarking Metrics that Matter

A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

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