Think piece

Part 1: Q&A with our 2025 Global Awards Judges

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.
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How CMOs Can Drive Growth by Aligning Profit with Purpose

Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.
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From Thinkbox Profit Ability 2:The new business case for advertising

Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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Three Strategic Lenses for Brand Evolution

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.
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Profit Ability 2: Channel Analysis

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 
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Profit Ability 2: Sector Analysis

Data offering a unique reference point for marketers in the UK, based on real spend
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Profit Ability 2: The effectiveness landscape now

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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The Future of Retail, Ecommerce, and Consumer Experiences

Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce
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Unveiling an Extraordinary Partnership: Mandala Club

A game-changer for Singapore Members with an exclusive collaboration with Mandala Club
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Profit Ability 2: Setting the scene

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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