Sustainability has moved from afterthought to business imperative; this was the start point of a panel discussion with leaders from marketing, infrastructure and finance at the Changemaker's Conference UAE 2025. Andrej Arsenijevic (Executive Creative Director & Sustainability Lead, MCN MENAT), Tanzeed Alam (Sustainability Director, Parsons) and Sabrin Rahman (Senior Advisor, Impact and Resilience, HSBC) debated the topic each adding their own unique perspectives and experiences.
The message was clear: greenwashing won't work, transparency does and marketers have a critical role to play in telling credible sustainability stories.
To read the full article, Members please log in.
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.