Member Interview with Ahmed Shuaib

We are delighted to bring you a Member Interview with Ahmed Shuaib, Country Head of Digital, Emirates Transport

What’s your golden rule?

“The more you give, the more you get. I believe generosity in ideas, time, and support always comes back in unexpected ways, whether through stronger relationships, better opportunities, or lasting impact.

Who has been your biggest influence?

My biggest influence has been my father. He taught me resilience, the value of hard work, and the importance of integrity. His ability to remain calm under pressure and to treat people with respect regardless of their status shaped how I approach both business and life.

What is your most hated business expression?

“Let’s think outside the box.”

What’s the smartest business idea you’ve ever had?

Groupon, even before Groupon existed!

Which leader do you admire most and why?

I admire Satya Nadella, CEO of Microsoft. He transformed the company’s culture from one of competition and silos into collaboration and growth mindset. His leadership shows how empathy, humility, and vision can revive even the largest organizations and make them more human-centered and innovative.

What is on your mind the most right now as a marketing leader?

How AI is going to impact the field of marketing as well as advertising 

Why is being part of The Marketing Society important for your career?

Connecting with likeminded people 

Why does marketing matter to you?

It’s an excellent tool for both building meaningful brand awareness and driving sustainable revenue growth. Marketing bridges the gap between what businesses offer and what people truly value, it’s how we create relevance, trust, and long-term impact.

Tell us something that’s not on your CV

I own a growing chain of barbershops in the UAE, which has taught me firsthand about customer experience, brand building from the ground up, and the importance of community-driven business growth.