On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Design, Creativity and Craft winners: Know The Warning Signs by Lane, Myeloma UK

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Brand Experience winners: Edinburgh Zoo Giant Lanterns by Union Group, Royal Zoological Society of Scotland

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Advertising winners: Full Cream Ahead with Mackie's by Lane, Mackie's of Scotland

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Small Budget, Big Impact winners: Know The Warning Signs by Lane, Myeloma UK

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Integrated Marketing winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

In Glasgow, on a very rainy morning, my group of enthused marketeers waited to be wowed by the next instalment of trends across our industry.

What a Night in Edinburgh Over 500 of Scotland's marketing community came together at the Edinburgh Corn Exchange on 18 June for The Marketing Society Star Awards 2026.

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Highlights and insights from Navigate: Now and Next 2026 Scotland. The human edge in an AI world. The discussions centred on what remains uniquely human as AI capabilities grow, from creativity and cultural intuition to the neurobiology of purpose and the commercial power of genuine community. The emphasis was on AI adoption as a leadership decision rather than a technology one, with a consistent reminder that opinion, authenticity and the courage to invest in what AI cannot manufacture are what will set brands and leaders apart.

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now and Next. There was a noticeable mix in the room…curiosity, excitement, and the slightly uncomfortable question of “what does this mean for us?”