Global Conversation: Three Paths to Growth

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Growth rarely comes from doing more of the same. But where exactly should you push?

In this Global Conversation, Lindsey Clay, Chief Executive at Thinkbox, hosts presentations from Justin Martin, Creative Strategy Director at Coca-Cola, Tara Flanagan, Senior Director Marketing & Communications at Unisys, and Juan Manuel Nuss Bertora, Pain Category Manager Centro America & Caribe at Bayer.

Together they share three different campaigns that drove growth when conventional approaches hit a ceiling.

Across three markets and categories, the speakers present strategies that unlocked growth through purpose-led boldness, data-driven precision and cultural responsiveness. These are not theoretical cases but real examples of marketing that changed categories and rebuilt organisations.

You’ll hear the thinking, the insight and the strategy behind the work, alongside the decisions, obstacles and realities of bringing bold ideas to life. From transforming businesses to shifting markets and influencing society, these campaigns delivered real results and lasting change.

The Marketing Society connects the brightest voices in marketing, helping leaders unlock the best of each other and accelerate responsible business growth.