Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

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The B2B marketing playbook is being rewritten.

In this Global Conversation, Mark Evans is joined by Ben Munroe, Vice President Marketing Asia Pacific at Cloudflare, and Sandeep Pal, Founder of FlexxCMO, to explore how forward thinking CMOs are dismantling traditional linear funnel models and rebuilding them for today’s complex, multi touchpoint buyer journey.

While many organisations still rely on strategies designed for a different era, today’s leaders are reconstructing the funnel from top to bottom. Together, the speakers unpack how marketing leaders are aligning brand and performance, leveraging data for deeper personalisation and integrating revenue teams to drive smarter, more sustainable growth.

From modernising GTM motion to improving pipeline efficiency, the conversation explores the strategies and frameworks marketing leaders are using to future proof their funnel strategy.

The Marketing Society connects the brightest voices in marketing, helping leaders unlock the best of each other and accelerate responsible business growth.