Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

AI Search Revolution: A Marketer's Action Guide

By Cecilia (Chily) de la Viesca

AI search icons graphic design
AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Published on: 29 August 2025

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

All Think Pieces

Case studies

Pioneering Spirit 2015: the nominations

Pioneering Spirit 2015 nominations

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

Published on: 1 March 2016

Excellence Awards 2016: Meet the judges

Excellence Awards: The judges

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

Published on: 1 February 2016

2015 highly commended: Muller Dairy UK, Building Marketing Capabilities - case study

2015 commended: Muller, Capabilities

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

Published on: 12 December 2015

See all case studies

Podcasts

Access the 4 modalities of curiosity with L'Oréal's Sarah DaVanzo

As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah... https://podcasts.marketingsociety.com/episode/access-the-4-modalities-of-curiosity-with-loreals-sarah-davanzo 36:13 Mon, 21 Feb 2022 09:28:00 +0000

Faking it doesn't make it! with Sara Bennison

Sara Bennison is the Chief Product and Marketing Officer of Nationwide Building Society and is the manifestation of courageous leadership. Her stories will... https://podcasts.marketingsociety.com/episode/faking-it-doesnt-make-it-with-sara-bennison 33:32 Thu, 17 Feb 2022 06:00:00 +0000
See all podcasts

Videos

Ben & Jerry’s creates fun train station experience

Ben & Jerry’s creates fun train station experience
We all have a fun side, no matter our age.
 
Sure, it’s closer to the surface for some than others, but a wacky and out-of

Ben & Jerry’s creates fun train station experience

Digital Day Scotland: 2016 highlights

Digital Day 2016 Highlights

Our highly popular Digital Day in Scotland discussed the future of digital marketing and how to stay ahead in the game.

Digital Day Scotland: 2016 highlights

'6 pack band' - Brooke Bond Red Label - India

htht

Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized

'6 pack band' - Brooke Bond Red Label - India

See all videos