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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Unsplash, Credit: charlesdeluvio

A strong client-agency relationship - it’s all about the ‘good’…

By Andrew Armitage

How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like?

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Source: Unsplash, Credit: S O C I A L . C U T

In-house in-unison. A client and a creative give you a sneak peek…

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

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How to become a menopause friendly organisation

By Sally Leech

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best.

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Case studies

CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often...

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2013 winner: DCLG, Not for profit - case study

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

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2013 highly commended: KFC, Social Media Marketing - case study

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

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Podcasts

The Whole Marketer Ep45 - Leadership and impact through…

Podcast

Episode #45. NEW Series 3 – Leadership with impact through self-awareness is the topic in this episode – how great leadership that leads and inspires starts...

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The Whole Marketer Ep44 - Marketing leadership with guest Sophie…

Podcast

Episode #44. Series 2 finale – Marketing Leadership and the skills and traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie...

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The Whole Marketer Ep43 - Leadership with guest Lottie Unwin

Podcast

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands...

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