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Latest Think Pieces

Member Interview Diane Perlman

source and credit; Diane
Member Interview with Diane Perlman, CEO of Branding Matters

The Digital Day 2024 Deep Dive

A round up of our global digital day events

By Rachel Letham

The Marketing Society Digital Day Scotland
A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

Source IAS The Marketing Society - Digital Day Singapore 2024
A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Case studies

2014 highly commended: Depaul, Not for Profit - case study

2014 commended: Depaul Box Company

The Depaul Box Company: Not for Profit Marketing 2014 highly commended

How a small homeless charity found a fundraising response.

2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring

2014 winner: Shoestring, Depaul

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for...

2013 winner: Unilever (AXE), Global Marketing - case study

2013 winner: global marketing, Unilever

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

Podcasts

The Whole Marketer Ep61 - Limiting beliefs with guest Cristina Loaiza

Episode #61. This episode is one of the most popular topics of personal understanding – limiting beliefs. A limiting belief is a belief that holds us back from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep61-limiting-beliefs-with-guest-cristina-loaiza 26:54 Tue, 22 Feb 2022 07:00:00 +0000

Videos

In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence

'Humans' - Channel 4 - UK

The latest viral video stunt created by Heineken has Simone tempted to use a VIP ticket for the Roma vs Real Madrid Champions League match

'The Dilemma' - Heineken - Italy

Burger King proposed a one day cease fire in the burger wars with McDonalds by creating the ultimate burger

'The Macwhopper' - Burger King - USA