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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Brand of the Year 2022 Shortlist

We are pleased to announce the shortlist for our Brand of The Year 2022, in partnership with MediaLink and in association with Campaign.

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Government gets serious about consumer protection

By The Behavioural Architects

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

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Strong employer brands provide opportunity to compete in the ‘war…

The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.

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Case studies

2013 award winner: ASOS, Content Marketing/Best Leading Edge…

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and...

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New Microsoft research: technology and the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.

It’s important for us to...

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What Works Where in B2B marketing across China, UK & US?

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current...

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Podcasts

The Whole Marketer Ep48 - Clarity with guest Ross Farquhar

Podcast

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for...

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The Whole Marketer Ep47 - Evolution of marketing competencies…

Podcast

Episode #47. This episode is about the evolution of the marketer’s role and competencies; reflecting on the changes in the marketing profession, evolution of...

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The Whole Marketer Ep46 - Purpose-led marketing with guest Anna…

Podcast

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit...

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Videos

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

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Education 4.0... the future of learning will be dramatically…

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn an

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