Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow.
Joining Abby to talk about marketer’s development is James Delves, Head of PR & Engagement at Chartered Institute of Marketing.
In this episode, James shares the results from recent CIM studies – from CMOs, to marketers entering the industry – on how they feel about their roles, skills gaps, future trends and how the pandemic has changed people’s opinions of marketing.
Booking now open – The Whole Marketer training course, certified by CIM, is a holistic programme created by Abigail Dixon, that combines the latest technical marketing skills, soft and leaderships skills and the personal understanding to have a successful and fulfilling career in marketing and life as a whole.
For more details and how to book visit https://thewholemarketer.com/blogs/the-whole-marketer-podcast-episode-60/%20https://www.cim.co.uk/training/list-courses/the-whole-marketer/ (CIM)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/jamesdelves1/ (James Delves | LinkedIn)
Resources mentioned in this episode:
BBC video: https://www.bbc.co.uk/bitesize/articles/zy4fsk7 (https://www.bbc.co.uk/bitesize/articles/zy4fsk7)
Impact of Marketing 3: https://my.cim.co.uk/media/73552/impact-of-marketing-3.pdf (https://my.cim.co.uk/media/73552/impact-of-marketing-3.pdf)
Digital Skills gap: https://www.cim.co.uk/newsroom/research-digital-skills-in-decline-during-pandemic/ (https://www.cim.co.uk/newsroom/research-digital-skills-in-decline-during-pandemic/)
CMO50 report: https://my-local.cim.co.uk/media/73581/cmo50-report-2022.pdf (https://my-local.cim.co.uk/media/73581/cmo50-report-2022.pdf)
CIM Newsroom (for access to all the latest CIM news and research): https://www.cim.co.uk/newsroom/ (https://www.cim.co.uk/newsroom/)
This podcast is sponsored by Labyrinth Marketing http://www.labyrinthmarketing.co.uk/ (www.labyrinthmarketing.co.uk)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep60-holistic-skills-and-development-with-guest-james-delves
Mon, 21 Feb 2022 18:00:00 +0000
34:06
