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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows interview with Richard Simpson

Fellow 2024

Source: The Marketing Society
We are delighted to bring you a Fellow interview with Vicki Miller, who was honoured as a Fellow of The Marketing Society 2024.

Published on: 26 November 2024

Inspire the Next Generation of Female Leaders

Inspire the Next Generation of Female Leaders The Marketing Society
Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

A Power Package of Inspiration

By Elaine Tam

The Marketing Society Singapore Conference 2024
Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

Published on: 26 November 2024

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Case studies

2014 winner: Mars Petcare, Global Marketing - case study

2014 winner: Sheba, Global Marketing

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
 
Our strategy was...

Published on: 1 January 2015

2014 winner: AMV BBDO, Employee Engagement - case study

2014 winner: AMV BBDO, Engagement

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in...

Published on: 1 January 2015

2014 highly commended: Mars Petcare, Cause Related Marketing - case study

2014 commended: Mars, Cause Related

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

Published on: 1 January 2015

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Podcasts

Joining purpose to commercial acumen with Danone's Patrick Neyret

Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and... https://podcasts.marketingsociety.com/episode/joining-purpose-to-commercial-acumen-with-danones-patrick-neyret 25:13 Sun, 13 Mar 2022 07:33:00 +0000

The Whole Marketer Ep63 - Marketing leadership with guest Ian Hepburn

Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep63-marketing-leadership-with-guest-ian-hepburn 19:54 Tue, 08 Mar 2022 09:16:00 +0000

Staying true to brand voice with Uber's Elizabeth Windram

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human... https://podcasts.marketingsociety.com/episode/staying-true-to-brand-voice-with-ubers-elizabeth-windram 24:46 Mon, 07 Mar 2022 14:28:00 +0000
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Videos

Uncomfortable Breakfast with IBM's Bob Lord

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In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

'Slow down GPS' - IF Insurance - Sweden

'Slow down GPS' - IF Insurance - Sweden

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden

'Second life toys' - Green Ribbon Campaign - Japan

'Second life toys' - Green Ribbon Campaign - Japan

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan

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