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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How CMOs are shaping their Gen AI future

BCG Report partnered content
A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Published on: 17 June 2024

Member Interview with Abdullah Aziz

source and credit abdullah
Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

Published on: 14 June 2024

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Source Unsplash: Credit Elizabeth Dunne
Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Published on: 11 June 2024

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Case studies

2014 winner: Mars Petcare, Global Marketing - case study

2014 winner: Sheba, Global Marketing

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
 
Our strategy was...

Published on: 1 January 2015

2014 winner: AMV BBDO, Employee Engagement - case study

2014 winner: AMV BBDO, Engagement

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in...

Published on: 1 January 2015

2014 highly commended: Mars Petcare, Cause Related Marketing - case study

2014 commended: Mars, Cause Related

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

Published on: 1 January 2015

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Podcasts

Joining purpose to commercial acumen with Danone's Patrick Neyret

Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and... https://podcasts.marketingsociety.com/episode/joining-purpose-to-commercial-acumen-with-danones-patrick-neyret 25:13 Sun, 13 Mar 2022 07:33:00 +0000

The Whole Marketer Ep63 - Marketing leadership with guest Ian Hepburn

Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep63-marketing-leadership-with-guest-ian-hepburn 19:54 Tue, 08 Mar 2022 09:16:00 +0000

Staying true to brand voice with Uber's Elizabeth Windram

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human... https://podcasts.marketingsociety.com/episode/staying-true-to-brand-voice-with-ubers-elizabeth-windram 24:46 Mon, 07 Mar 2022 14:28:00 +0000
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Videos

'Second life toys' - Green Ribbon Campaign - Japan

'Second life toys' - Green Ribbon Campaign - Japan

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan

'Life saving stickers' - Australian Road Safety - Australia

'Life saving stickers' Australian Road Safety - Australia

Every week 850,000 rubbish bins are pushed on to the side of streets in Queensland, Australia.

'Life saving stickers' - Australian Road Safety - Australia

'Celebrity tantrum' - Samsung - Australia

'Celebrity tantrum' - Samsung - Australia

Samsung were aware that many consumer watching high quality entertainment on older model phones and tablets were not getting the same experience enjoyed on their new Galaxy Tabs 2.

'Celebrity tantrum' - Samsung - Australia

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