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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Football For The Fans?

By Harry Eckersley

How will the football industry approach the cost-of-living crisis in the UK? Harry Eckersley explores how stakeholders can provide genuine support for fans.

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Meet our 2022 Changemakers

Ahead of our Annual Conference, we caught up with some of our inspirational speakers to find out what being a changemaker means to them.

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Why sustainable marketing is a priority

By Marketreach

Climate change and global warming are the unignorable hot topic of our current time. See what Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

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Case studies

2013 winner: ASOS, Social media/Best leading edge thinking - case…

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

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2013 winner: Paddy Power, Brand Activation - case study

At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there were one-off successes, but there was an...

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Marketing Excellence: best case studies 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their...

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Podcasts

The Whole Marketer Ep51 - Purpose and impact with guest Jeremy…

Podcast

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this...

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The Whole Marketer Ep50 - Diversity and inclusivity with guest…

Podcast

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across...

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The Whole Marketer Ep49 - Consumer-centric marketing with guest…

Podcast

Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in...

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Videos

Pip & Nut interview: Naivety let me ask stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

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'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

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'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

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