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Latest Think Pieces

Cannes Lions Unpacked: Creativity in the Age of Speed

By Severine Vauleon

Rica Facundo talking at Cannes Lions Unpacked in Singapore
Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

Finding My Voice: What a Stammer Taught Me About Marketing

By Rowena Pritchard

Rowena Pritchard
How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.

Member Interview with Pete Sheath

Pete Sheath
Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Case studies

#IPASocialWorks: new cases from US Navy and Vodafone

#IPASocialWorks social measurement

The IPA, The Market Research Society and ourselves have launched a joint initiative.

Best of SXSW 2016

The Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Podcasts

Walk the Talk with Claire Fox

How would you react if a member of your team phoned to say they can’t make it into work because they’ve got a hangover? Serious question. You might find Claire... https://podcasts.marketingsociety.com/episode/walk-the-talk-with-claire-fox 33:28 Thu, 03 Mar 2022 06:00:00 +0000

The Whole Marketer Ep62 - Love work with guest Ben Renshaw

Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you’re in? In our challenging yet... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep62-love-work-with-guest-ben-renshaw 23:52 Tue, 01 Mar 2022 10:04:00 +0000

How AI & innovation impact business and marketing

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object... https://podcasts.marketingsociety.com/episode/how-ai-innovation-impact-business-and-marketing 23:24 Mon, 28 Feb 2022 14:17:00 +0000

Videos

Targeting 18-35 year olds who increasingly want to consume and self-serve through the phone, Atom Bank are Europe's first exclusively mobile bank.

People are anxious around money, we want to change that

YouTube has admitted that a wide range of video content on its platform relating to LGBT issues...

Why is YouTube hiding LGBT content?

We work a lot in the beauty and style industries. And we love them. Because at their very best they’re about dreams and possibilities.
 

Creating a body confident culture through commercial semiotics