Think pieces

Three days 2,200+ leaders One disused quarry And a brief to inspire a better Britain

Session at Anthropy 2026
The Marketing Society Member Emma Isaac shares her top take aways from Anthropy 2026.

The Art of Stopping: Why Slowing Down Makes You a Better Leader

people walking together talking side by side
Anni Townend's personal reflection on why leaders must deliberately carve out moments of stillness and self-reconnection in order to show up with greater intention, creativity and purpose

My Anthropy 2026 Reflections

John O'Brien at Anthropy 2026
Michael Sani, Chief Exploration Officer at our always-on listening platform, Play Verto shares his thoughts on Anthropy 2026.

Trust, Truth and Blind Spots: Reflections from Anthropy 2026

Sophie Devonshire hosting a panel at Anthropy 26
Michael Bayler's impressions of Anthropy 2026 - a highly satisfying and valuable experience.

Breaking the ‘Sea of Sameness’: Why Marketers Must Rethink Media Mix, Measurement and Trust

Uncomfortable Conversation The Marketing Society Sinagpore
Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

The Leadership Questions Marketing Leaders Are Asking in 2026

Professional meeting in a modern office
Insights into The Marketing Society's 2026 Global Leadership Mentoring Programme which focuses on influence, navigating transitions, leadership presence, and strengthening marketing's strategic voice within organisations.

Dispatches from Anthropy 2026: Part Three

Panel conversation at Anthropy 2026
The Marketing Society's Rachel Letham reports back on the final day at Anthropy 2026 and offers key insights from The Impact of AI on Employment and the Value of Being Human in the Workplace session.

Dispatches from Anthropy 2026: Part Two

Sophie Devonshire panel at Anthropy 2026
Rachel Letham reports back on all the sessions in day two of Anthropy 2026 Uniting through Trust, Transparency and Public Good, Brand Purpose and The Trust Tax: How AI is Silently Eroding Credibility and Emotional Connection.

Dispatches from Anthropy 2026: Part One

panel discussion at anthropy 2026
Rachel Letham reports on day one of Anthropy 2026 with key insights on day one sessions Leading through Complexity and Values in Leadership.

Honorary Fellow Tony Scouller remembered

Tony Scouller
Former CEO of The Marketing Society Hugh Burkitt shares his memories of Honorary Fellow Tony Scouller who died recently.

If you want to make advertising great again, learn to Fink

Graham Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.

The One-Person Multinational Agency is Here and it’s Better for Marketers

Man juggling all kind of tech
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

AI is not creating your brand, it is interpreting what already exists

Futuristic landscape with AI interface
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Why AI in Customer Experience May Be Happening in the Wrong Place

Alt text Interacting with the digital future
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Stop guessing. Start growing. What marketers can do now to unlock digital growth

Alt Text Unlocking digital growth through A/B testing
Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.

What Nobody Tells You About Building a Remarkable Career

Career growth to new heights
Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."

What Formula 1 in Las Vegas Taught Me About Social, Entertainment and the Future of Brand Growth

F1 Business Summit Las Vegas
The brands winning in sport today are those treating entertainment as strategy, showing up daily through authentic content, culturally resonant partnerships and experiences fans actually want - valuable lessons and insights from the F1 Business Summit in Las Vegas 2025

Explaining the bebot makeup trend

makeup trends
This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

What CFOs Actually Want from Marketing Leaders

Modern office with creative contrast
A practical, first-hand guide to why marketing and finance misunderstand each other and how marketing leaders can reframe their language, thinking and approach to build genuine credibility with CFOs.

We Built the Most Human Brand in Brooklyn With AI Doing the Unglamorous Heavy Lifting

Ramblin Chicken posters
In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.