Wow, what a night!
You had to be there! It was fabulous to have our wonderful industry coming together at City Central, The HAC, London for the 39th Annual The Marketing Society Awards to honour and celebrate all the fantastic submission to our global Awards.
The Marketing Society Awards have long been regarded as the most prestigious within our industry since they were first launched back in 1985. Hosted by the fabulous stand-up comedian Paul Sinha – also known as The Sinnerman on ITV’s The Chase!, the Awards Ceremony treated us to a night of celebration, jubilation, connections and inspiring stories.
Keep an eye out for photos of the night coming soon.
Congratulations to everyone who entered, the winners and highly commended - we are so proud of you all.
You can view the full list below and if you are a member, you can download the case studies here and delve into the game-changing stories and campaigns.
2024 Winners:
BRAND COMMUNICATION (SMALL - UNDER £5M):
The Power of Friendship, How BeSci helped Philadelphia fight back against Supermarket Own Brands in Tough Economic Times - Ogilvy UK and Philadelphia
BRAND COMMUNICATION (MEDIUM - £5M TO £15M);
The real cost of beauty is greater than you think - Ogilvy UK and Dove
BRAND COMMUNICATION (LARGE - £15M PLUS):
When the Challenger becomes a British Staple - Accenture Song and Lidl GB
BRAND EVOLUTION - Supported by Design Bridge & Partners
Just One Word - VCCP and Cadbury
BRAND PURPOSE - Supported by Design Bridge & Partners
The real cost of beauty is greater than you think - Ogilvy UK and Dove
BUSINESS TO BUSINESS (SMALL & MEDIUM, BUDGET UNDER £15m):
50 Shades of Ginger - Fight or Flight for Roland DG
CREATIVE USE OF MEDIA:
Elizabeth line Terminal 5: The World’s Smallest Global Advertising Campaign - Wavemaker, VCCP, DOOH.com and Transport for London
EMPLOYEE ENGAGEMENT & EXPERIENCE:
Immersing our most powerful brand ambassadors - AVIVA
CUSTOMER ENGAGEMENT & LOYALTY:
Club Avanti - Avanti West Coast
EFFECTIVE USE OF INSIGHT AND DATA - Supported by Accenture Song
From motors to meteors: How we reinvented the AA for a new age of driving - The Gate London and The AA
INNOVATION - Supported by Accenture Song
Perfect Pours, At Yours - How Guinness changed the way we drink at home - Diageo and Guinness
SUCCESSFUL & EFFECTIVE PARTNERSHIPS:
Collaborating for connection: Getting Priority back to the top - TMSW and Virgin Media O2
MARKETING FOR POSITIVE CHANGE:
How Vanish Elevated Its Brand Purpose To Shift Misconceptions About Autism - Havas and Vanish (Reckitt)
NOT FOR PROFIT MARKETING:
Bridging a 300+ year-old generational gap - Accenture Song, Capita x and The British Army
CAMPAIGN OF THE YEAR 2023:
From motors to meteors: How we reinvented the AA for a new age of driving - The Gate London and The AA
BEST AGENCY TEAM:
Born to Lead - Born Social
BEST BRAND TEAM - Supported by Design Bridge & Partners
From motors to meteors: How we reinvented the AA for a new age of driving - The Gate London and The AA
CREATIVE STRATEGY
The Bravery Behind The Brows - Leo Burnett and McDonald’s
BEST EXPERIENTIAL & CONTENT CREATION CAMPAIGN - Supported by Accenture Song
Seeing - and Doing - things differently to get back to GREATness - Pablo, Unlimited and Cabinet Office
JUDGES CHOICE: MOST INSPIRATIONAL STORY:
50 Shades of Ginger - Fight or Flight for Roland DG
JUDGES CHOICE: CHIEF FINANCE OFFICER'S PRIZE
The Walk to the Well – Telling An Old Story In A New Way - Just a drop and VCCP
with finally the big accolade of the night:
JUDGES CHOICE: GRAND PRIX - Supported by Accenture Song
Just One Word - VCCP and Cadbury
2024 Highly Commended:
BRAND COMMUNICATION (SMALL - UNDER £5M):
A postcard from the very best of marketing - Creature, Wavemaker and Merlin Entertainments
BRAND COMMUNICATION (MEDIUM - £5M TO £15M):
Road to a million: How SMARTY hit record growth by challenging marketing malarkey - The Gate London and SMARTY
BRAND COMMUNICATION (LARGE - £15M PLUS):
A most unusual marketing story. Hendrick's Gin 2000 - 2024 - William Grant & Sons and Hendrick's Gin
BUSINESS TO BUSINESS (SMALL & MEDIUM, BUDGET UNDER £15m):
A lesson in emotion-led B2B marketing - We are Fearless and TeamViewer: TeamViewer x Manchester United x Mercedes AMG Petronas F1
CREATIVE USE OF MEDIA:
Out of the Box. Into British Popular Culture - PHD and Warner Bros. Discovery UK&I
EMPLOYEE ENGAGEMENT & EXPERIENCE:
HSBC Care - The Foundation
EFFECTIVE USE OF INSIGHT AND DATA - Supported by Accenture Song
Cult NPD Reigniting brand love for NYX - Codec and NYX / L’Oréal
SUCCESSFUL & EFFECTIVE PARTNERSHIPS:
Lights, Cameras, Collaboration: Multiplying The Effect Of Screen Tourism - Publicis London, OMD and Tourism Ireland
MARKETING FOR POSITIVE CHANGE:
The real cost of beauty is greater than you think - Ogilvy UK and Dove
MAAATE – The word that changed the conversation - Ogilvy UK and Mayor of London
NOT FOR PROFIT MARKETING:
British Red Cross: Making Our Mark - VCCP, Girl&Bear, Havas Media and British Red Cross
BEST BRAND TEAM - Supported by Design Bridge & Partners
Time to rethink real estate - Savills
CREATIVE STRATEGY:
Making easyJet easy to think of and easy to buy - easyJet and VCCP
JUDGES CHOICE: CHIEF FINANCE OFFICER'S PRIZE
Just One Word - VCCP and Cadbury
A huge thank you to our Headline Partner:
and to
Show your interest in the 2025 Awards entry here - it's our 40th Anniversary and it's going to be bigger and better than ever before
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