Congratulations to everyone who entered, the winners and highly commended. Below you can click the links to open up the papers submitted (These are only available to Members)
Winning categories are shown next to papers where multiple categories were awarded.
2024 Winners:
GRAND PRIX | BRAND EVOLUTION: Just One Word - VCCP and Cadbury
BRAND COMMUNICATION (SMALL - UNDER £5M):
The Power of Friendship, How BeSci helped Philadelphia fight back against Supermarket Own Brands in Tough Economic Times - Ogilvy UK and Philadelphia
BRAND COMMUNICATION (MEDIUM - £5M TO £15M) | BRAND PURPOSE:
The real cost of beauty is greater than you think - Ogilvy UK and Dove
BRAND COMMUNICATION (LARGE - £15M PLUS): When the Challenger becomes a British Staple - Accenture Song and Lidl GB (not available)
BUSINESS TO BUSINESS (SMALL & MEDIUM, BUDGET UNDER £15m) | MOST INSPIRATIONAL STORY: 50 Shades of Ginger - Fight or Flight for Roland DG
CREATIVE USE OF MEDIA:
Elizabeth line Terminal 5: The World’s Smallest Global Advertising Campaign - Wavemaker, VCCP and Transport for London
EMPLOYEE...
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