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Latest Think Pieces

Speaker Q&A with Pete Markey, CMO at Boots UK

Pete Markey
We caught up with Pete Markey, CMO at Boots UK ahead of him presenting the Ogilvy Lecture at Amplify this year.

Member Interview with Rima Al Jareh

source and credit Rima
Member Interview with Rima Al Jareh, PR & Communications Lead at Wio Bank

Why do marketers exist?

Impact Report from Digitas

Digitas Impact Report
A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Case studies

2014 winner: Hailo, New Brand - case study

2014 winner: Hailo, New Brand

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving...

2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

2014 commended: Mars Choc, Comms

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

2014 highly commended: Hiscox, Business to Business Marketing - case study

2014 commended: Hiscox, B2B

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product...

Podcasts

Leading Conversations: Female Agency Founders

In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe and Ali Findlay... https://podcasts.marketingsociety.com/episode/leading-conversations-female-agency-founders 43:16 Thu, 17 Mar 2022 14:20:00 +0000

Leading Conversations: Brain and Mental Health

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first... https://podcasts.marketingsociety.com/episode/leading-conversations-brain-and-mental-health 41:05 Thu, 17 Mar 2022 14:20:00 +0000

Work-Life Harmony Handguide with Rebecca Rennison

Rebecca Rennison is a Partner at EY, one of the largest professional services networks in the world. Before that, she was the only female Managing Director at... https://podcasts.marketingsociety.com/episode/work-life-harmony-handguide-with-rebecca-rennison 31:55 Thu, 17 Mar 2022 08:19:00 +0000

Videos

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden