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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Tackling Tumult: Responding to Today’s Marketing Turbulence

By Allyson Stewart-Allen

Image by Gerd Altmann from Pixabay
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Published on: 25 February 2025

Gen Alpha Just Wants to Be Famous?!

By Pia de Malherbe

Studioroman on Canva
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

Published on: 25 February 2025

Member Interview with Mark Hull

Image created by The Marketing Society
Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Published on: 25 February 2025

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Case studies

2014 winner: Hailo, New Brand - case study

2014 winner: Hailo, New Brand

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving...

Published on: 1 January 2015

2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

2014 commended: Mars Choc, Comms

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

Published on: 1 January 2015

2014 highly commended: Hiscox, Business to Business Marketing - case study

2014 commended: Hiscox, B2B

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product...

Published on: 1 January 2015

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Podcasts

Friction-based marketing with Julie Austin of Bravissimo

When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing and Digital Director of Bravissimo. For her... https://podcasts.marketingsociety.com/episode/friction-based-marketing-with-julie-austin-of-bravissimo 19:58 Mon, 21 Mar 2022 11:11:00 +0000

Leading Conversations: Female Agency Founders

In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe and Ali Findlay... https://podcasts.marketingsociety.com/episode/leading-conversations-female-agency-founders 43:16 Thu, 17 Mar 2022 14:20:00 +0000

Leading Conversations: Brain and Mental Health

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first... https://podcasts.marketingsociety.com/episode/leading-conversations-brain-and-mental-health 41:05 Thu, 17 Mar 2022 14:20:00 +0000
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Videos

Delighted to work for $2 a day?

Delighted to work for $2 a day?

“How can we put out every single forest fire by paying firefighters only $2/day”
 

Delighted to work for $2 a day?

'This bike has MS' - MS Australia - Australia

'This bike has MS' - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

'This bike has MS' - MS Australia - Australia

Parag Khanna on the future of global civilisation

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Connectivity - Mapping the future of global civilisation

Parag Khanna on the future of global civilisation

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