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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Made me think, what ignited me.

By Giles Lury

The Marketing Society Global Conference has always provided the time and stimulus to encourage guests to consider things old and new and this year was no exception.

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Credit:jacoblund Stock photo ID:1408452119 Upload date:July 15, 2022

The Evolution of “Purpose”: From Today’s Most Passionate…

By Assembly Global

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

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How to make Unreal a reality for your business.

By Stephen Barnes

At first, it looks complicated, but once you get into it, you realise it's very easy to take on board. And very hard to turn away from once you see what it can offer you.

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Case studies

2013 winner: Fairtrade, Marketing for Sustainable Consumption -…

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

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2013 highly commended: The Peres Centre for Peace, Not For Profit…

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

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2013 winner: Aviva, Business to Business - case study

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had...

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Podcasts

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

Podcast

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans...

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The Whole Marketer Ep57 - Culture and hybrid working with guest…

Podcast

#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode. As a result of the pandemic many of us have continued the...

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The Whole Marketer Ep56 - Authenticity with guest Keith Moor

Podcast

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith...

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