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Latest Think Pieces

The Cannes Review 2024 - The Preview

By Julian Boulding

The Marketing Society Cannes 2024
Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

Speaker Q&A with Pete Markey, CMO at Boots UK

Pete Markey
We caught up with Pete Markey, CMO at Boots UK ahead of him presenting the Ogilvy Lecture at Amplify this year.

Member Interview with Rima Al Jareh

source and credit Rima
Member Interview with Rima Al Jareh, PR & Communications Lead at Wio Bank

Case studies

2014 winner: Mercedes, Customer Insight - case study

2014 winner: Mercedes, Insight

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 commended: Macmillan, Insight

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
 
At the heart of the campaign was the...

Pioneering Spirit 2014: the finalists

Pioneering Spirit 2014

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online...

Podcasts

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who... https://podcasts.marketingsociety.com/episode/fighting-food-waste-with-too-good-to-go-co-founder-jamie-crummie 32:41 Fri, 25 Mar 2022 10:11:00 +0000

The Whole Marketer Ep64 - Advertising with guest Orlando Wood

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep64-advertising-with-guest-orlando-wood 28:00 Tue, 22 Mar 2022 07:00:00 +0000

Friction-based marketing with Julie Austin of Bravissimo

When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing and Digital Director of Bravissimo. For her... https://podcasts.marketingsociety.com/episode/friction-based-marketing-with-julie-austin-of-bravissimo 19:58 Mon, 21 Mar 2022 11:11:00 +0000

Videos

Highlights from our Collide event in Dubai, colliding creativity and business.

 

James Welch's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Nichola Seeley's challenges for 2017

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business - ten minute teaser