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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Karim Jaafar

Image created by The Marketing Society
Member Interview with Karim Jaafar, Brand & Marketing Manager, Dubai Holding

Published on: 15 April 2025

Member Interview with Nicola Graham

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Member Interview with Nicola Graham, Director, UTA Entertainment & Culture Marketing EMEA

Published on: 14 April 2025

Member Interview with Namrata Balwani

Image created by The Marketing Society
Member Interview with Namrata Balwani, Chief Marketing Officer, TPConnects Technologies

Published on: 10 April 2025

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Case studies

2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

2015 commended: OUTNET, shoestring

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

Published on: 1 October 2015

2015 winner: TSB, New Brand - case study

2015 winner: TSB, New Brand

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

Published on: 2 August 2015

2015 highly commended: KFC, Brand Extension

2015 commended: KFC, Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

Published on: 19 July 2015

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Podcasts

The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep65-agency-partnerships-with-guest-gareth-turner 33:32 Tue, 29 Mar 2022 11:16:00 +0100

Leave disruption behind and embrace value exchanges with consumers

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being... https://podcasts.marketingsociety.com/episode/leave-disruption-behind-and-embrace-value-exchanges-with-consumers 22:27 Mon, 28 Mar 2022 08:54:00 +0100

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who... https://podcasts.marketingsociety.com/episode/fighting-food-waste-with-too-good-to-go-co-founder-jamie-crummie 32:41 Fri, 25 Mar 2022 10:11:00 +0000
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Videos

'Brewtroleum' - DB Export/Heineken - New Zealand

'Brewtroleum' - DB Export/Heineken - New Zealand

DB Export, a brewery in New Zealand, created a biofuel using leftover yeast from brewing beer called "Brewtroleum".

'Brewtroleum' - DB Export/Heineken - New Zealand

Mexico Board of Tourism creates raining tequila experience

Mexico creates raining tequila experience
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

Mexico Board of Tourism creates raining tequila experience

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

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