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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: Setting the scene

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 12 December 2024

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Profit Ability 2: The new business case for advertising Thinkbox
Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Published on: 10 December 2024

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Case studies

2014 winner: John Lewis, Brand Activation - case study

2014 winner: John Lewis, Activation

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

Published on: 1 April 2015

2014 winner: ASOS, Social Media - case study

2014 winner: ASOS, social media

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

Published on: 1 April 2015

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

Published on: 1 March 2015

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Podcasts

Refocusing on people for better marketing

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market and Business Development, Growth Markets, at the PUMA Group. Her mission is to... https://podcasts.marketingsociety.com/episode/refocusing-on-people-for-better-marketing 23:44 Tue, 05 Apr 2022 09:33:00 +0100

The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep65-agency-partnerships-with-guest-gareth-turner 33:32 Tue, 29 Mar 2022 11:16:00 +0100

Leave disruption behind and embrace value exchanges with consumers

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being... https://podcasts.marketingsociety.com/episode/leave-disruption-behind-and-embrace-value-exchanges-with-consumers 22:27 Mon, 28 Mar 2022 08:54:00 +0100
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Videos

Peter Debenedictis' challenges for 2017

Peter Debenedictis' challenges for 2017

Highlights from our Collide event in the Middle East.

Peter Debenedictis' challenges for 2017

Sunny Rahbar's challenges for 2017

Sunny Rahbar's challenges for 2017

Highlights from our Collide event in the Middle East.

Sunny Rahbar's challenges for 2017

Tom Arnel's challenges for 2017

Tom Arnel's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Tom Arnel's challenges for 2017

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