Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Your golden opportunity to pioneer positive change in digital…

By James Chandler

The IAB UK Gold Standard is a one-stop-shop certification for companies that buy and sell digital advertising to ensure they’re adhering to industry best practice.

Read

All blogs

From the classroom to the corporate world

Zoe Ferguson and Balrohan Ahluwalia, two sixth formers, experienced their first taste of the world of marketing at this year's Marketing Society Conference.

Read

All blogs

All killer, no filler.

By Kevin Chesters

The Marketing Society Global Conference seems to get better each year. The talks were dizzying in the breadth of their subject matter and the quality of the content.

Read

All blogs

Case studies

2013 winner: Dixons Retail, E-Commerce - case study

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and...

Read

All blogs

2013 winner: O2 Priority Moments, Mobile Marketing - case study

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile...

Read

All blogs

2013 winner: British Airways, Brand Revitalisation - case study

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Read

All blogs

Podcasts

The hidden impact on our plates - Juliane Caillouette-Noble,…

Podcast

“People need to understand that the embedded carbon footprint in their dining choices is actually one of the most impactful in their lives.” It’s a new year and...

Listen

All podcasts

You are not Alone with Sacha Romanovitch

Podcast

Sacha Romanovitch, the first female CEO of Grant Thornton, now heads up Fair4AllFinance, a non profit organisation that is building an inclusive economy. She...

Listen

All podcasts

Miguel Magalhães on becoming market oriented

Podcast

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for developing...

Listen

All podcasts

Videos

'Soap bus ticket' - Asiri Hospitals - Sri Lanka

Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.

Watch

All videos