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Latest Think Pieces

2024 New Creators Showcase 

New Creators Showcase Saatchi permissions given
Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

Cannes Lions as a The Marketing Society Member

A place where we all know each other's name

By Linn Frost

Linn Frost in Cannes
A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost

Member interview with Christopher Smith

source and credit: Christopher Smith
Member Interview with Christopher Smith, Founder of Rock Paper Scissors.

Case studies

2014 winner: John Lewis, Brand Activation - case study

2014 winner: John Lewis, Activation

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

2014 winner: ASOS, Social Media - case study

2014 winner: ASOS, social media

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

Podcasts

Refocusing on people for better marketing

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market and Business Development, Growth Markets, at the PUMA Group. Her mission is to... https://podcasts.marketingsociety.com/episode/refocusing-on-people-for-better-marketing 23:44 Tue, 05 Apr 2022 09:33:00 +0100

The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep65-agency-partnerships-with-guest-gareth-turner 33:32 Tue, 29 Mar 2022 11:16:00 +0100

Leave disruption behind and embrace value exchanges with consumers

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being... https://podcasts.marketingsociety.com/episode/leave-disruption-behind-and-embrace-value-exchanges-with-consumers 22:27 Mon, 28 Mar 2022 08:54:00 +0100

Videos

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Tom Arnel's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Dan Greenpeace's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Houssam Chehabeddine's challenges for 2017