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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Accelerate Action part 2

International Women's Day 2025

Image created by The Marketing Society
Part 2: This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 6 March 2025

Accelerate Action

International Women's Day 2025

Image created by The Marketing Society
This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 5 March 2025

Member Interview with Nikhita Sejpal

Image created by The Marketing Society
Member Interview with Nikhita Sejpal

Published on: 4 March 2025

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Case studies

2014 winner: Aviva, Mobile Marketing - case study

2014 winner: Aviva, Mobile Marketing

2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

It’s also a story about marketing...

Published on: 24 May 2015

2014 winner: NSPCC, Not for Profit - case study

2014 winner: NSPCC, Not for Profit

NSPCC: Not for Profit Marketing 2014 winners

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet...

Published on: 11 May 2015

2014 winner: HSBC Best from outside the UK winner - case study

2014 winner: HSBC, Best outside the UK

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

Published on: 11 May 2015

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Podcasts

The Whole Marketer Ep66 - Empathy with guest Mimi Nicklin

Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep66-empathy-with-guest-mimi-nicklin 29:13 Tue, 19 Apr 2022 07:00:00 +0100

The Power of EAT with Ellie Norman

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are... https://podcasts.marketingsociety.com/episode/the-power-of-eat-with-ellie-norman 33:40 Thu, 14 Apr 2022 08:25:00 +0100

Why the circular economy can translation into good marketing

Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for... https://podcasts.marketingsociety.com/episode/why-the-circular-economy-can-translation-into-good-marketing 21:23 Mon, 11 Apr 2022 10:58:00 +0100
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Videos

People are anxious around money, we want to change that

"People are anxious around money, we want to change that"

Targeting 18-35 year olds who increasingly want to consume and self-serve through the phone, Atom Bank are Europe's first exclusively mobile bank.

People are anxious around money, we want to change that

Why is YouTube hiding LGBT content?

Why is YouTube hiding LGBT content?

YouTube has admitted that a wide range of video content on its platform relating to LGBT issues...

Why is YouTube hiding LGBT content?

Creating a body confident culture through commercial semiotics

Creating a body confident culture
We work a lot in the beauty and style industries. And we love them. Because at their very best they’re about dreams and possibilities.
 

Creating a body confident culture through commercial semiotics

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