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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

We are nothing without incredible Marketing leaders

By Mike Fairburn

This year's UAE Conference, 'Changemakers Ignite' was bigger and bolder than ever before. Did it deliver? We tend to think it did…

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Impact is all that matters

By Amanda Mackenzie

10 years ago I made my first conference speech as the President of The Marketing Society. For all the words spoken and written, have we made any progress?

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Under the Spotlight with Maeve DuVally

By Margaret Molloy

Margaret Molloy shares her conversation with former Managing Director of Corporate Communications at Goldman Sachs, Maeve Duvally.

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Case studies

2013 highly commended: Stephens Scown, employee engagement - case…

Our objective was to transform employee engagement and along with it, the success and profitability of the firm. We wanted to move from a workforce where morale...

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Awards for Excellence: Meet the judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

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2013 highly commended: Gillette, cause related marketing - case…

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market. Over many years Gillette has heavily...

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Podcasts

The Whole Marketer Ep58 - Work/life balance with guest Nina…

Podcast

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our...

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How TikTok saved brand voice with Constellation Brands'…

Podcast

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and...

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Loyalty in the post pandemic era with Mastercard's Rustom…

Podcast

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and...

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