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Latest Think Pieces

Speaker Q&A with Morag MacDonald

Team Captain for the Agencies at the Client vs Agencies Creative Challenge 2024

Morag MacDonald
Morag shares what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

Dispatches from our Cannes Correspondents

Cannes Lions 2024

By Rachel Letham

The Marketing Society Cannes Correspondents
Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

BCG on Cannes Lions 2024

BCG at Cannes Lions (from video)

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs...

Case studies

2014 winner: Aviva, Mobile Marketing - case study

2014 winner: Aviva, Mobile Marketing

2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

It’s also a story about marketing...

2014 winner: NSPCC, Not for Profit - case study

2014 winner: NSPCC, Not for Profit

NSPCC: Not for Profit Marketing 2014 winners

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet...

2014 winner: HSBC Best from outside the UK winner - case study

2014 winner: HSBC, Best outside the UK

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

Podcasts

The Power of EAT with Ellie Norman

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are... https://podcasts.marketingsociety.com/episode/the-power-of-eat-with-ellie-norman 33:40 Thu, 14 Apr 2022 08:25:00 +0100

Why the circular economy can translation into good marketing

Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for... https://podcasts.marketingsociety.com/episode/why-the-circular-economy-can-translation-into-good-marketing 21:23 Mon, 11 Apr 2022 10:58:00 +0100

Videos

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Andreas Teller's challenges for 2017

Highlights from our Collide event in the Middle East.

Peter Debenedictis' challenges for 2017

Highlights from our Collide event in the Middle East.

Sunny Rahbar's challenges for 2017