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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Published on: 10 March 2025

Nickable studies

The best of Thinkbox research 2024

Nickable Studies Thinkbox The Marketing Society
One handy round up with all the main findings from Thinkbox's 2024 research

Published on: 6 March 2025

AI’s Marketing Transformation: From Automation to Elevation

By David Billings

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Published on: 6 March 2025

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Case studies

2015 highly commended: BBC Worldwide, Building Marketing Capabilities - Case Study

2015 highly commended: BBC Worldwide, Capabilities

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Published on: 30 May 2015

2015 highly commended: Maltesers, Brand Extension

2015 highly commended: Maltesers, Extension

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

Published on: 29 May 2015

2015 highly commended: John Lewis, Brand Activation

2015 highly commended: John Lewis, Extension

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Published on: 29 May 2015

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Podcasts

Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand... https://podcasts.marketingsociety.com/episode/reckitts-marisol-saona-on-marketing-effectiveness-and-going-back-to-school 24:49 Mon, 25 Apr 2022 10:49:00 +0100

What's the future of marketing in a cookie-less world?

Unilever's Global Marketing Workstream Lead, Pranay Rao, thinks that brands will need to go back to creating complex client experiences on their websites once... https://podcasts.marketingsociety.com/episode/whats-the-future-of-marketing-in-a-cookie-less-world 27:09 Fri, 22 Apr 2022 09:09:00 +0100
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Videos

The 'Importance of Trust in Media' with Jamie Angus

Jamie Angus, trust in media

News media is currently going through a huge transformation and trust in them is wavering.

The 'Importance of Trust in Media' with Jamie Angus

Can you help us to positively sell conservation?

Can you help us to positively sell conservation?

The Conservation Optimism Summit is looking for marketing leaders who would like to help

Can you help us to positively sell conservation?

Impact creative design can have on the lives of women

Impact creative design can have on the lives of women

We asked some of our recent celebrity interviewees from around the globe to give their view on what impact creative design can have on the lives of women.

Impact creative design can have on the lives of women

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