Content Hub
Latest Think Pieces
Highlights from The Marketing Society Hong Kong Conference 2022
Why Events are the Key to Your Marketing Strategy
Stonewalls Rainbow Laces Campaign
Case studies
2013 winner: Mars, Marketing Leadership - case study
This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...
2013 highly commended: Audi, New Brand - case study
It can be hard to isolate marketing’s impact on the launch of a new product.
The quality of the product, the creativity of the communications, the state of...
2013 highly commended: McDonald's, Mobile Marketing - case…
This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.
M...
Podcasts
Unlocking the metaverse's marketing potential
The Whole Marketer Ep59 - Insight with guest Helen Edwards
TIM DELANEY ON HOW TO DO PREMIUM.
Videos
'Second life toys' - Green Ribbon Campaign - Japan
Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.
'Life saving stickers' - Australian Road Safety -…
Every week 850,000 rubbish bins are pushed on to the side of streets in Queensland, Australia.
'Celebrity tantrum' - Samsung - Australia
Samsung were aware that many consumer watching high quality entertainment on older model phones and tablets were not getting the same experience enjoyed on their new Galaxy Tabs 2.