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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How to Love SMBs (and make them love you back)

By Billy Hamilton-Stent

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Happy 90th Birthday Hamish Swan

By Graeme Atha

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Case studies

2015 highly commended: Santander, Long Term Marketing Excellence - Case Study

2015 highly commended: Santander, Long Term

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

2015 highly commended: Aviva, Building Customer Relationships - Case Study

2015 highly commended: Aviva, Relationships

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

2015 highly commended: Kenco, Brand Revitalisation - Case Study

2015 highly commended: Kenco, Revitalisation

This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

Podcasts

Be Comfortable Being Uncomfortable with Laura Jordan Bambach

Laura Jordan Bambach is President and Chief Creative Officer at Grey, a force of nature, digital pioneer and long time friend. Her message is loud and clear.... https://podcasts.marketingsociety.com/episode/be-comfortable-being-uncomfortable-with-laura-jordan-bambach 40:52 Thu, 28 Apr 2022 06:00:00 +0100

The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep67-performance-marketing-with-guest-kat-sale 27:30 Tue, 26 Apr 2022 07:00:00 +0100

Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand... https://podcasts.marketingsociety.com/episode/reckitts-marisol-saona-on-marketing-effectiveness-and-going-back-to-school 24:49 Mon, 25 Apr 2022 10:49:00 +0100

Videos

It is estimated 75% of school drop outs in Mexico are related to visual impairment with pupils becoming frustrated when unable to read.