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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Laura Bates, Activist and Author

Speaker at The Changemakers Conference Scotland 2025

laura bates headshot
AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

Published on: 8 October 2025

How Leading CMOs are Restructuring their Funnel Strategy

The Insights

By Rachel Letham

How Leading CMOs are Restructuring their Funnel Strategy
How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.

Published on: 8 October 2025

Member Interview with Andrea Cappi

Andrea Cappi
Member Interview with Andrea Cappi, Global Brand Director, Unilever

Published on: 3 October 2025

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Case studies

2016 winner: Direct Line, Customer Insight - case study

2016 winner: Direct Line, Customer

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

Published on: 15 June 2016

2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

2016 commended: Trelleborg, Long Term

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

Published on: 15 June 2016

2016 winner - The Electoral Commission, Marketing Comms - case study

2016 winner: The Electoral Commission, Marcomms

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

Published on: 15 June 2016

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Podcasts

Be Comfortable Being Uncomfortable with Laura Jordan Bambach

Laura Jordan Bambach is President and Chief Creative Officer at Grey, a force of nature, digital pioneer and long time friend. Her message is loud and clear.... https://podcasts.marketingsociety.com/episode/be-comfortable-being-uncomfortable-with-laura-jordan-bambach 40:52 Thu, 28 Apr 2022 06:00:00 +0100

The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep67-performance-marketing-with-guest-kat-sale 27:30 Tue, 26 Apr 2022 07:00:00 +0100

Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand... https://podcasts.marketingsociety.com/episode/reckitts-marisol-saona-on-marketing-effectiveness-and-going-back-to-school 24:49 Mon, 25 Apr 2022 10:49:00 +0100
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Videos

Uncomfortable Breakfast: Smart Cities - highlights

Smart cities - highlights
Peter Larko, Mercedez Benz

Highlights and interviews from our Uncomfortable Breakfast in Hong Kong on June 2017, discussing smart cities of the future.

Uncomfortable Breakfast: Smart Cities - highlights

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Barnaby Dawe on his win

After winning the vote for Marketing Leader of the Year at our 2017 Excellence Awards, Barnaby Dawe gave us his thoughts.

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Bossin' It: Get Gaming Or Get Played

Get gaming
Believing video games are just for geeks is a cliché that’s decades past its sell-by date.

Bossin' It: Get Gaming Or Get Played

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