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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

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Case studies

2015 highly commended: The Economist, Effective Marketing Communications - case study

2015 highly commended: The Economist, Effective

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

Published on: 30 May 2015

2015 highly commended: Flora Pro.Activ, Marketing for Sustainable Consumption - case study

2015 highly commended: Flora Pro.Activ, Sustainable

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Published on: 30 May 2015

2015 highly commended: Tu by Sainsbury's, Branded Content - Case Study

2015 highly commended: Tu by Sainsbury's, Branded Content

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Published on: 30 May 2015

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Podcasts

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100

Make Sure You Enjoy It with Mark Evans

Mark Evans is the Managing Director of Marketing and Digital at Direct Line, he’s on the board of the Marketing Society and is very much an imaginal leader. His... https://podcasts.marketingsociety.com/episode/make-sure-you-enjoy-it-with-mark-evans 41:25 Thu, 12 May 2022 06:00:00 +0100

The Whole Marketer Ep68 - Flexible working with guest Claire Low

Episode #68. Flexible working is this episode’s personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep68-flexible-working-with-guest-claire-low 30:50 Tue, 10 May 2022 07:00:00 +0100
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Videos

Mexico Board of Tourism creates raining tequila experience

Mexico creates raining tequila experience
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

Mexico Board of Tourism creates raining tequila experience

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

Ben & Jerry’s creates fun train station experience

Ben & Jerry’s creates fun train station experience
We all have a fun side, no matter our age.
 
Sure, it’s closer to the surface for some than others, but a wacky and out-of

Ben & Jerry’s creates fun train station experience

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