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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Pixabay, Credit: StartupStockPhotos

A review of The Marketing Society 2022 events

Read the key learnings and takeaways from our 2022 global events.

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Best of 2022: Technology, Innovation, Sport & Gender Equality

By Amelia White

As another year draws to a close, we reflect on 2022 and the topics on the minds of our writers and community.

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The Marketing Society announces Fellowships for 2022

Many congratulations to all our newly awarded Fellows, we were absolutely delighted to award these outstanding members of our community with our highest accolade.

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Case studies

ITV 2013 case studies - celebrating 12 months of TV

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012. Audiences were in rude health, investment by...

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Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.

We now...

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What works where in B2B digital marketing?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

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Podcasts

The Whole Marketer Ep61 - Limiting beliefs with guest Cristina…

Podcast

Episode #61. This episode is one of the most popular topics of personal understanding – limiting beliefs. A limiting belief is a belief that holds us back from...

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The Whole Marketer Ep60 - Holistic skills and development with…

Podcast

Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the...

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How small businesses need to progress towards Net Zero - with…

Podcast

“Stop talking about the environment, stop talking about emissions, people don’t really care about carbon emissions, it’s too intangible. Instead, marketing...

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