Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
Toby Southgate & Mobbie Nazir
Creative Directors, faith - VCCP
2015 winner: Robinsons, Brand Extension
In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...
2015 winner: SCA, Building Marketing Capabilities
In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...
2015 winner: NSPCC, Not-For-Profit
The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...
In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should t