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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Wayne Deakin

Speaker at The Changemakers Conference Scotland 2025

wayne headshot

We caught up with Wayne Deakin who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

 

With AI and automation reshaping the...

Published on: 16 October 2025

Member Interview with Tatiana Tokatlidi

Tatiana Tokatlidi
Member Interview with Tatiana Tokatlidi, Brand Manager, Heineken

Published on: 15 October 2025

Interview with David Kean

Speaker at The Changemakers Conference Scotland 2025

david headshot

We caught up with David Kean who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

In marketing, we’re often negotiating creative...

Published on: 13 October 2025

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Case studies

2016 winner: Pot Noodle, Revitalisation - case study

2016: Pot Noodle, Revitalisation

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer...

Published on: 20 September 2016

2016 winner: Vitality, New Brand - case study

2016 winner: Vitality, New Brand

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

Published on: 20 September 2016

2016 winner: John Lewis Insurance, Brand Extension - case study

2016 winner: John Lewis, Extension

In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more and untapped potential was spotted in John Lewis Insurance...

Published on: 22 August 2016

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Podcasts

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100

Make Sure You Enjoy It with Mark Evans

Mark Evans is the Managing Director of Marketing and Digital at Direct Line, he’s on the board of the Marketing Society and is very much an imaginal leader. His... https://podcasts.marketingsociety.com/episode/make-sure-you-enjoy-it-with-mark-evans 41:25 Thu, 12 May 2022 06:00:00 +0100

The Whole Marketer Ep68 - Flexible working with guest Claire Low

Episode #68. Flexible working is this episode’s personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep68-flexible-working-with-guest-claire-low 30:50 Tue, 10 May 2022 07:00:00 +0100
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Videos

Child Survival India 'Dot By Dot'

hhy
Red bindis are worn by married women in India, yet 24 million of them are child brides.

Child Survival India 'Dot By Dot'

Mental strength through military training

Mental strength

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

A Conversation with Richard E. Grant

Richard E. Grant talks

Trish Halpin, Editor-in-Chief of Marie Claire interviewed screen legend Richard E Grant to discover how he went from films to fragrance

A Conversation with Richard E. Grant

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