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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Suzie Walker

Image created by The Marketing Society
Member Interview with Suzie Walker, MD and Founder, Suzie Walker Executive Search

Published on: 11 June 2025

AI sludge is great soil for difference

By Will Lion

Vintage science fiction illustration showing three humanoid figures walking on what appears to be an alien planet's surface
“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

Published on: 10 June 2025

Member Interview with Candice Tobbo

Image created by The Marketing Society
Member Interview with Candice Tobbo, Global PR and Communications Manger

Published on: 6 June 2025

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Case studies

2016 winner: Telefonica O2, Relationships - case study

2016 winner: Telefonica O2, Relationships

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Published on: 15 June 2016

2016 winner: OxfordSM - Engagement - case study

2016 winner: OxfordSM - Engagement

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Published on: 15 June 2016

2016 winner: P&G - Always, Marketing for Good - case study

2016 winner: P&G, Marketing for Good

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep70-burnout-with-guest-kyrsten-halley 39:21 Mon, 30 May 2022 21:13:00 +0100

Personalising and agile marketing with Unilever's Narsingh Dixit

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond to... https://podcasts.marketingsociety.com/episode/personalising-and-agile-marketing-with-unilevers-narsingh-dixit 31:15 Sun, 29 May 2022 10:13:00 +0100

Make and Hold Space with Kate Brindley

Kate Brindley has, in an illustrious and change-making career, led some of the UK’s most iconic Cultural venues. Imagine the scenario. Banksy calls. He says he... https://podcasts.marketingsociety.com/episode/make-and-hold-space-with-kate-brindley 47:07 Thu, 26 May 2022 06:30:00 +0100
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Videos

Countdown with #IPASocialWorks

#IPASocialWorks
Mark Earls, The Herdmeister, donned his best glittery jacket and presented a host of marketing an

Countdown with #IPASocialWorks

Mental manifestos

Mental manifestos
What do you get when you cross a future astronaut and a renowned psychologist and broadcaster wit

Mental manifestos

Empire Presents: Al Gore in conversation

Al Gore in conversation
Former Vice President Al Gore sat down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Tru

Empire Presents: Al Gore in conversation

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