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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Pre-production is where all your DE&I good work can come…

By Rich Miles

Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen.

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Source: Canva, Credit: Matthew Tenbruggencate

Let’s just raise another glass of champagne to the future of the…

By Jon Williams

400 private jets took world leaders to COP27. Dark Irony there. Simply not doing that, would have made an immediate difference.

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Dame Carolyn McCall at The Marketing Society Annual Lecture

By Allyson Stewart-Allen

What an inspiring evening we were given when Dame Carolyn McCall joined Craig Inglis for the Annual Lecture in Shaftesbury Avenue’s Century Club.

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Case studies

2014 highly commended: Seraphine, Marketing on a Shoestring -…

Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan...

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2014 Highly Commended: Go Ahead Group, Mobile Marketing - case…

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and...

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Paddy Power: Cause Related Marketing 2014 winners

2014 winner: Paddy Power, Cause Related/Highly Commended,…

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the...

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Podcasts

Walk the Talk with Claire Fox

Podcast

How would you react if a member of your team phoned to say they can’t make it into work because they’ve got a hangover? Serious question. You might find Claire...

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The Whole Marketer Ep62 - Love work with guest Ben Renshaw

Podcast

Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you’re in? In our challenging yet...

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How AI & innovation impact business and marketing

Podcast

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object...

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