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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

2023 - It’s time to build some new habits

By The Behavioural Architects

The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

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Want growth? Build a customer-centric operating model

By Laurence Buchanan

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.

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The Marketing Society New Board Members 2023

The Marketing Society have appointed four new board members, empowering the next wave of brave leadership.

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Case studies

Unilever: Marketing for Sustainable Consumption, 2014 winners

2014 winner: Unilever, Marketing for Sustainable Consumption -…

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

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Burton's Biscuits: Marketing Leadership 2014 winners

2014 winner: Burton's Biscuit Company, Marketing Leadership…

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing Department needed to shift from a...

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British Gas: Marketing for Sustainable Consumption 2014, highly commended

2014 highly commended: British Gas, Marketing for Sustainable…

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas are leading the way in rolling them out...

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Podcasts

Joining purpose to commercial acumen with Danone's Patrick…

Podcast

Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and...

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The Whole Marketer Ep63 - Marketing leadership with guest Ian…

Podcast

Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability...

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Staying true to brand voice with Uber's Elizabeth Windram

Podcast

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human...

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