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Latest Think Pieces

Member Interview with Jessy Thomas

spurce and credit jessy
Member Interview with Jessy Thomas, Brand strategist, Mer.cury Creative

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

The power of entrepreneurial thinking
From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Good for business?

Marketing fronts up to an uncertain future

By Michael Bayler

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Case studies

2015 winner: O2, Sustainable Consumption - case study

2015 winner: O2, Sustainable

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

2015 winner: Premier Inn, Employee Engagement - case study

2015 winner: Premier Inn, Engagement

17,000 team members, a 74% employee engagement score and fantastic business performance.

2015 highly commended: Coleman's, Customer Insight - case study

2015 highly commended: Colman's, Insight

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

Podcasts

The Whole Marketer Ep71 - Burnout with guest Emma Bisset

Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep71-burnout-with-guest-emma-bisset 32:22 Tue, 31 May 2022 07:00:00 +0100

The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep70-burnout-with-guest-kyrsten-halley 39:21 Mon, 30 May 2022 21:13:00 +0100

Personalising and agile marketing with Unilever's Narsingh Dixit

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond to... https://podcasts.marketingsociety.com/episode/personalising-and-agile-marketing-with-unilevers-narsingh-dixit 31:15 Sun, 29 May 2022 10:13:00 +0100

Videos

Targeting 18-35 year olds who increasingly want to consume and self-serve through the phone, Atom Bank are Europe's first exclusively mobile bank.

People are anxious around money, we want to change that

YouTube has admitted that a wide range of video content on its platform relating to LGBT issues...

Why is YouTube hiding LGBT content?

We work a lot in the beauty and style industries. And we love them. Because at their very best they’re about dreams and possibilities.
 

Creating a body confident culture through commercial semiotics