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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI and the New Age of Marketing Leadership: Reputation at the Speed of Conflict

The Leadership at Speed Challenge

By Jonathan Hirasawa Ashton

Jonathan Hirasawa Ashton
Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.

Published on: 24 October 2025

Leadership at The Speed of Purpose: Leading at Speed Without Burning Out

The Leadership at Speed Challenge

By Mia Esat

Mia Esat
In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Published on: 24 October 2025

Member Interview with Kate Newton

Kate Newton
Member Interview with Kate Newton, Strategy Director, Multiply

Published on: 24 October 2025

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Case studies

2016 winner: Sport England, Not for Profit - case study

2016 winner: Sport England, NFP

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

Published on: 22 January 2017

E-commerce: when one size does not fit all

When one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

Published on: 13 November 2016

2016 commended: Aviva, Cause Related - case study

2016 commended: Aviva, Cause Related

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

Published on: 10 November 2016

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Podcasts

The Whole Marketer Ep71 - Burnout with guest Emma Bisset

Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep71-burnout-with-guest-emma-bisset 32:22 Tue, 31 May 2022 07:00:00 +0100

The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep70-burnout-with-guest-kyrsten-halley 39:21 Mon, 30 May 2022 21:13:00 +0100

Personalising and agile marketing with Unilever's Narsingh Dixit

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond to... https://podcasts.marketingsociety.com/episode/personalising-and-agile-marketing-with-unilevers-narsingh-dixit 31:15 Sun, 29 May 2022 10:13:00 +0100
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Videos

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Ella's Kitchen CEO

What enabled Ella's Kitchen to challenge the baby food category so successfully w

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Being bold about mental health

Mental health

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 

Being bold about mental health

‘Strange Foreigners’ and the creative process

‘Strange Foreigners’

Dentsu and Google’s Creative Team, The Zoo, have been collaborating and learning about each other’s culture for five years.

‘Strange Foreigners’ and the creative process

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