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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Published on: 8 April 2025

Member Interview with Ghayath Sioufi

Image created by The Marketing Society
Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures

Published on: 7 April 2025

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Published on: 6 April 2025

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Case studies

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems, Best B2B

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

Published on: 14 June 2015

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

2015 winner: EDF, Revitalisation

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

Published on: 8 June 2015

2015 winner: Macmillan, Long Term - case study

2015 winner: Macmillan, Long Term

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

Published on: 7 June 2015

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Podcasts

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100

How values drive buying intent, with Coca-Cola HBC's Duarte Garrido

Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen Z and future generations, according to... https://podcasts.marketingsociety.com/episode/how-values-drive-buying-intent-with-coca-cola-hbcs-duarte-garrido 27:26 Mon, 06 Jun 2022 16:14:00 +0100
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Videos

Uncomfortable Breakfast: Smart Cities - highlights

Smart cities - highlights
Peter Larko, Mercedez Benz

Highlights and interviews from our Uncomfortable Breakfast in Hong Kong on June 2017, discussing smart cities of the future.

Uncomfortable Breakfast: Smart Cities - highlights

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Barnaby Dawe on his win

After winning the vote for Marketing Leader of the Year at our 2017 Excellence Awards, Barnaby Dawe gave us his thoughts.

Just Eat's Barnaby Dawe on his Marketing Leader of the Year win

Bossin' It: Get Gaming Or Get Played

Get gaming
Believing video games are just for geeks is a cliché that’s decades past its sell-by date.

Bossin' It: Get Gaming Or Get Played

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