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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

How sport can be the perma-break from society’s permacrisis

By Mark Lloyd

Rather than providing a respite from the permacrisis that affects our daily lives, sport has often added to it over the last 12 months. This has led to many fans and pundits crying for a separation of sport and social issues.

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Make sustainable, diversity-driven advertising a reality with…

By Glyn Shadwell

With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

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Source: Pexels, Credit: Dan Cristian Paduret

Spotlight on creative: Four steps to optimising your online…

By Glyn Shadwell

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.

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Case studies

2014 winner: BT Sport, Brand Extension/Brand Revitalisation -…

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

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Sainsbury's, Social Media Marketing - case study

2014 winner: Sainsbury's, Content & Highly Commended…

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

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2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case…

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

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Podcasts

Leading Conversations: Brain and Mental Health

Podcast

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first...

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Leading Conversations: Female Agency Founders

Podcast

In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe and Ali Findlay...

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Work-Life Harmony Handguide with Rebecca Rennison

Podcast

Rebecca Rennison is a Partner at EY, one of the largest professional services networks in the world. Before that, she was the only female Managing Director at...

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