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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Philip Chau

source and credit philip
Member Interview with Philip Chau, Regional Director, Marketing Performance & Operations, Asia.

Published on: 14 August 2024

What is going on with Britain’s heartland

and why it should matter to every marketer

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

Published on: 7 August 2024

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Published on: 7 August 2024

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Case studies

2015 winner: Wagamama, Marketing on a Shoestring - case study

2015 winner: Wagamama, Budget

“Good food should satisfy all the senses, it should open mouths and open minds”

Published on: 20 June 2015

2015 winner: Three, Building Customer Relationships - Case Study

2015 winner: Three, Relationships

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

Published on: 15 June 2015

2015 winner: First Great Western, Effective Communications - case study

2015 winner: FGW, Communications

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

Published on: 14 June 2015

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Podcasts

How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms... https://podcasts.marketingsociety.com/episode/how-to-find-out-what-your-consumers-really-think-through-neurological-research 24:18 Mon, 13 Jun 2022 17:33:00 +0100

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100
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Videos

Highlights from our 2017 Annual Lecture

Annual Lecture highlights

Gavin Patterson in conversation with Nisha Pillai.

Highlights from our 2017 Annual Lecture

How Pakistan’s Sana Safinaz broke onto the world stage

Pakistan’s Sana Safinaz

Pakistan, known for its expansive mountain ranges, fast fashion exports, and top-notch carpet weavers...

How Pakistan’s Sana Safinaz broke onto the world stage

Amplify Marketing Festival: 2016 highlights

Amplify 2016 highlights

Featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.

Amplify Marketing Festival: 2016 highlights

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