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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Pexels, Credit: Quentin Tricoire

How Formula 1 is winning the digital content race

By Jade Wood

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

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Eight marketing trends every marketer needs to know in 2023

By Marketreach

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

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Source: Unsplash, Credit: Yannick Pulver

A reflection on Jeremy Bullmore

By Hugh Burkitt

Jeremy’s writing is so distinctively personal that I found it made me quite sad when I re-read it, and I realise with some sadness that there are many questions I would still like to ask him - perhaps in his Agony Uncle mode.

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Case studies

2014 winner: Expedia, E-Commerce - case study

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

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2014 winner: John Lewis, Marketing Communications - case study

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken by the retailer to date.

Joh...

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2014 winner: easyJet, Grand Prix and Long Term Marketing…

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy also...

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Podcasts

Fighting Food Waste with Too Good to Go - Co-Founder Jamie…

Podcast

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who...

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The Whole Marketer Ep64 - Advertising with guest Orlando Wood

Podcast

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the...

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Friction-based marketing with Julie Austin of Bravissimo

Podcast

When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing and Digital Director of Bravissimo. For her...

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