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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Celebrating Burns Review

Gavin Bell, Managing Director at Yatter, gives his thoughts and key takeaways of our Celebrating Burns event.

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What does it mean to be a purpose-driven brand?

By Emma Cantwell

In partnership with Mubadala, our Abu Dhabi members came together to discuss what it means to be a purpose-driven brand

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The Marketing Society and WARC announce Knowledge Partnership

We believe that this partnership will be a valuable resource for marketing professionals looking to stay ahead of the curve and make an impact in their field. We look forward to working together to drive the marketing industry forward.

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Case studies

2014 highly commended: Jaguar Land Rover, Brand…

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

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2014 winner: Newsworks, Business-to-business - case study

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

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Awards for Excellence 2014: the winning cases

This Awards was our 29th year celebrating with over 550 guests in the room on the night.

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Podcasts

Refocusing on people for better marketing

Podcast

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market and Business Development, Growth Markets, at the PUMA Group. Her mission is to...

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The Whole Marketer Ep65 - Agency partnerships with guest Gareth…

Podcast

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need...

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Leave disruption behind and embrace value exchanges with…

Podcast

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being...

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Videos

Delighted to work for $2 a day?

“How can we put out every single forest fire by paying firefighters only $2/day”

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'This bike has MS' - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

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