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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Slow is smooth, smooth is fast. Finding the right pace in a fast, ever-changing world

The Leadership at Speed Challenge

By Andrea Cappi

Andrea Cappi

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and...

Published on: 29 October 2025

Leadership at Speed: The Strategic Rhythm Framework

The Leadership at Speed Challenge

By Paul Williams

Paul Williams

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from...

Published on: 29 October 2025

Leadership at the Speed of Purpose: The First Three Seconds of Leadership

The Leadership at Speed Challenge

By Namrata Balwani

Namrata Balwani

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling.

If your reel doesn’t grab attention instantly, you’ve lost them...

Published on: 28 October 2025

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Case studies

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

Published on: 14 June 2017

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

Published on: 14 June 2017

2017 hat-trick winner: Maltesers - case study

2017 winner: Maltesers

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.
 
An...

Published on: 14 June 2017

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Podcasts

How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms... https://podcasts.marketingsociety.com/episode/how-to-find-out-what-your-consumers-really-think-through-neurological-research 24:18 Mon, 13 Jun 2022 17:33:00 +0100

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100
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Videos

Under Armour celebrates women Unlike Any

Under Armour and women

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look

Under Armour celebrates women Unlike Any

"#sharetheload" - Ariel - India

7k7j

73% of women in India believe men should do more to help with the laundry.

"#sharetheload" - Ariel - India

Gender bias in advertising

Gender bias in ads

In 2017, discussions around gender and media have reached a fever pitch.

Gender bias in advertising

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