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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Unsplash, Credit: Clem Onojeghuo

Six common errors in approaches to behaviour change

By The Behavioural Architects

Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges.

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The Marketing Society announces new Hong Kong Leadership

The Marketing Society is proud to announce its new local leadership as the Society looks to accelerate marketing leadership across Hong Kong and the region.

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Learn How to Make It in Marketing

After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers.

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Case studies

The Depaul Box Company: Not for Profit Marketing 2014 highly commended

2014 highly commended: Depaul, Not for Profit - case study

How a small homeless charity found a fundraising response.

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2014 winner: Depaul Box Co., Leading-edge thinking/On A…

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for...

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2013 winner: Unilever (AXE), Global Marketing - case study

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

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Podcasts

The Power of EAT with Ellie Norman

Podcast

Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are...

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Why the circular economy can translation into good marketing

Podcast

Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for...

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Recycling made simple - with Dan Marek, Co Founder of climate…

Podcast

“When it comes to recycling, it’s tricky for us as consumers to do the right thing - even if we have the right intentions.” In this episode, we speak to Dan...

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