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Latest Think Pieces

Member Interview with Anne Stagg

Anne Stagg
Member Interview with Anne Stagg, CEO, Digitas

Succeeding Without Suffering

The Leadership at Speed Challenge

By Mark Simmonds

Mark Simmonds

Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world of AI...

Agility: The True Superpower of Modern Leadership

The Leadership at Speed Challenge

By Raksha Khimji

Raksha Khimji

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough. The leaders who thrive...

Case studies

2017 winner: iD Mobile, New Brand - case study

2017 winner: iD Mobile

The mobile category is full of big, established, famous brands.

2017 winner: J&J, employee engagement - case study

2017 winner: J&J

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
 
Today, competition is fierce...

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Podcasts

The Whole Marketer Ep73 - Bravery with guest Gemma Greaves

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep73-bravery-with-guest-gemma-greaves 32:26 Mon, 04 Jul 2022 20:10:00 +0100

The Whole Marketer Ep72 - Imposter Syndrome with guest Rita Clifton CBE

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep72-imposter-syndrome-with-guest-rita-clifton-cbe 38:34 Tue, 21 Jun 2022 07:00:00 +0100

Videos

The problem with shopping for strollers is that babies cannot talk and tell you what they like.

'Baby strollers test ride' - Contours - USA

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil