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Latest Think Pieces

Member Interview with Matt Gibbs

Image created by The Marketing Society
Member Interview with Matt Gibbs, Managing Director, Bayes Price

Kindness, Curiosity, and Connection

Q+A with CSO at Spark Foundry UK

By Venya Wijegoonewardene

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

The Digital Day Scotland 2025

By Mike Alexander, Account Director - Planning and Growth, Muckle Media

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive Glasgow Science Centre for The Marketing Society...

Case studies

Be the gryphon

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

2015 highly commended: British Army, Not-For-Profit Marketing - case study

2015 commended: British Army, NFP

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

2015 winner: Sainsbury's, Cause Related Marketing - case study

2015 winner: Sainsbury's, a cause

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

Podcasts

FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart the... https://podcasts.marketingsociety.com/episode/fwiw-anatomy-of-a-sponsorship-deal 55:23 Tue, 12 Jul 2022 16:22:00 +0100

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep75-growth-mindset-with-guest-bryony-thomas 31:28 Tue, 12 Jul 2022 09:03:00 +0100

Agile working for digital marketing success with Telenor's Anders Holvøe

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on... https://podcasts.marketingsociety.com/episode/agile-working-for-digital-marketing-success-with-telenors-anders-holve 24:25 Mon, 11 Jul 2022 10:57:00 +0100

Videos

What enabled Ella's Kitchen to challenge the baby food category so successfully w

Ella's Kitchen CEO: 'Every product is developed through the eyes of our mission'

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 

Being bold about mental health

Dentsu and Google’s Creative Team, The Zoo, have been collaborating and learning about each other’s culture for five years.

‘Strange Foreigners’ and the creative process