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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Published on: 3 July 2025

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

With The Marketing Society and UK Advertising 

By Brynie McBurney

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Published on: 3 July 2025

Cannes Lions 2025: A brave new world?

Julian Boulding's (p)review of Cannes Lions 2025

By Julian Boulding

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Published on: 3 July 2025

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Case studies

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Published on: 21 June 2016

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Published on: 21 June 2016

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

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Podcasts

FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart the... https://podcasts.marketingsociety.com/episode/fwiw-anatomy-of-a-sponsorship-deal 55:23 Tue, 12 Jul 2022 16:22:00 +0100

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep75-growth-mindset-with-guest-bryony-thomas 31:28 Tue, 12 Jul 2022 09:03:00 +0100
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Videos

Our Brave Series

Our Brave Series

We've dedicated 2017 to inspire our members to be braver leaders.

Our Brave Series

Indie summit 2017: what clients want

Indie summit 2017

For this year's Indie Summit the excellent panel discussed what clients want from their agencies - moderated by Stephen Maher, in his role as Chairman of The Marketing Society.

Indie summit 2017: what clients want

The Air France upgrade challenge

Air France upgrade

Who doesn't want a free upgrade? That was the thinking behind Air France's campaign for the launch of its new business cabins in Asia.

The Air France upgrade challenge

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