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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

By Rachel Letham

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Published on: 3 July 2025

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Published on: 3 July 2025

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Published on: 3 July 2025

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Case studies

2016 winner: Pot Noodle, Revitalisation - case study

2016: Pot Noodle, Revitalisation

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer...

Published on: 20 September 2016

2016 winner: Vitality, New Brand - case study

2016 winner: Vitality, New Brand

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

Published on: 20 September 2016

2016 winner: John Lewis Insurance, Brand Extension - case study

2016 winner: John Lewis, Extension

In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more and untapped potential was spotted in John Lewis Insurance...

Published on: 22 August 2016

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Podcasts

E-commerce with Matt Bushby, Just Eat

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never... https://podcasts.marketingsociety.com/episode/e-commerce-with-matt-bushby-just-eat 26:57 Fri, 22 Jul 2022 06:00:00 +0100

Leaving a Legacy - with Pete Markey

Pete Markey is CMO at Boots UK, and a lovely man and very much an imaginal leader He leads the full marketing kit and caboodle: brand, marketing communications... https://podcasts.marketingsociety.com/episode/leaving-a-legacy-with-pete-markey 40:05 Thu, 21 Jul 2022 06:30:00 +0100

Sustainable Growth with Steve Challouma, Bird's Eye

From inflation to supply chain shocks to massive consumer shifts, the pandemic jolted us out of our everyday lives, forcing business leaders to rethink their... https://podcasts.marketingsociety.com/episode/sustainable-growth-with-steve-challouma-birds-eye 26:00 Fri, 15 Jul 2022 07:00:00 +0100
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Videos

Under Armour celebrates women Unlike Any

Under Armour and women

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look

Under Armour celebrates women Unlike Any

"#sharetheload" - Ariel - India

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73% of women in India believe men should do more to help with the laundry.

"#sharetheload" - Ariel - India

Gender bias in advertising

Gender bias in ads

In 2017, discussions around gender and media have reached a fever pitch.

Gender bias in advertising

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