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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Meet the judges of The 38th Marketing Society Awards

We caught up with some of the judges of The 38th Marketing Society Awards to find out why they are proud to be on the judging panel, their top tips for those entering this year and more.

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Six ways to lead a business renaissance

By Laura Bird

The Marketing Society Changemakers Ignite conference covered topics spanning the arts, AI and career planning – bringing everything back to the challenges we’re facing as a profession.

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Travel 2.0: We’ve returned to the skies…now what?

By Todd Handcock

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

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Case studies

2014 winner: Mars Petcare, Global Marketing - case study

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.

Our strategy was...

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2014 winner: AMV BBDO, Employee Engagement - case study

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in...

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2014 highly commended: Mars Petcare, Cause Related Marketing -…

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

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Podcasts

Be Comfortable Being Uncomfortable with Laura Jordan Bambach

Podcast

Laura Jordan Bambach is President and Chief Creative Officer at Grey, a force of nature, digital pioneer and long time friend. Her message is loud and clear....

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The Whole Marketer Ep67 - Performance Marketing with guest Kat…

Podcast

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns...

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Reckitt's Marisol Saona on marketing effectiveness and going…

Podcast

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand...

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