How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in the minds of its employees.
The activation idea was none other than a 25 leg, multi-discipline relay that went from John O’Groats to AMV (Marylebone, London).
It took exactly 6 days to complete and everyone in the company took part.
In total the relay raised over £32,000 for a charity that was close to us all, one who had supported a fellow AMVer through an incredibly difficult period in their life. This not only smashed our own internal targets but our Just Giving page was ranked in the top 5% in terms of donations in 2013.
As a result of the relay, employee satisfaction increased. The relationship between employee satisfaction and customer satisfaction is set out in the Service Profit Chain and is lived out in the case of BBDGo, where we saw an uplift of 23% in our client satisfaction score in the period after the relay took place.
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