After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
Our strategy was inspired by global luxury 'mega brands' like Chanel and BMW.
They showed us how we could make Sheba accessible to more cat owners, whilst raising our status.
They also revealed how behaving like a truly global organization could help us accelerate growth and deliver excellence.
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