Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Paul Armstrong

Image Created by The Marketing Society
Member Interview With Paul Armstrong, Senior Marketing Manager, Summertown Interiors

Published on: 8 July 2025

Smarter Marketing: How AI Powers Hyper-Personalisation at Scale

The Expectation Gap Is Closing

By Matt Addison

bottle with secret sauce written on it
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

Published on: 7 July 2025

Member Interview with Grace Ghunaim

Image created by The Marketing Society
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation

Published on: 4 July 2025

All Think Pieces

Case studies

2016 highly commended: Thunderhead, B2B - case study

2016 commended: Thunderhead, B2B

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet. This is...

Published on: 10 October 2016

2016 winner: Extra Gum, Outside the UK - case study

2016 winner: Extra Gum, Outside UK

Extra was experiencing pervasive and steady declines.

Published on: 10 October 2016

2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study

2016: Sensodyne, Long Term

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Published on: 20 September 2016

See all case studies

Podcasts

Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On... https://podcasts.marketingsociety.com/episode/why-being-adaptive-matters-in-marketing 19:20 Fri, 05 Aug 2022 14:24:00 +0100
See all podcasts

Videos

'Baby strollers test ride' - Contours - USA

hyj

The problem with shopping for strollers is that babies cannot talk and tell you what they like.

'Baby strollers test ride' - Contours - USA

"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

See all videos