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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Society UAE Awards 2023

Announcing the shortlist for our UAE Awards. Showcasing the brilliance of the region.

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Speaker interview with Amy Charlotte Kean

We caught up with Amy ahead of her Inspiring Minds session on 29 March.

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International Women's Day 2023

As part of an ongoing annual series to celebrate International Women's Day, we reached out to our community to ask them about the positive changes they have seen so far and what more we do both as an industry and as individuals.

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Case studies

2014 winner: Hailo, New Brand - case study

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving...

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2014 highly commended: Mars Chocolate (Galaxy), Communications -…

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

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2014 highly commended: Hiscox, Business to Business Marketing -…

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product...

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Podcasts

Why big brands should do community marketing

Podcast

Community marketing is our latest guest's Shiny New Object, especially as it applies to bigger brands getting back in touch with their consumers. In the latest...

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Carbon Literacy - The Value of Climate Action, with Phil Korbel,…

Podcast

“We can’t be naive about the the cost of climate action, but the value of climate action is the key thing Carbon Literacy brings clarity to.” Before you dive...

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Why primary schools are the future of marketing

Podcast

Jeremy King, CEO and Founder of Attest, loves using data to make informed decisions and take the guesswork out of growth and marketing strategy. In the latest...

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Videos

The 'Importance of Trust in Media' with Jamie Angus

News media is currently going through a huge transformation and trust in them is wavering.

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Can you help us to positively sell conservation?

The Conservation Optimism Summit is looking for marketing leaders who would like to help

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Impact creative design can have on the lives of women

We asked some of our recent celebrity interviewees from around the globe to give their view on what impact creative design can have on the lives of women.

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