Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Everything, Everywhere, All at once

By Alex Lewis

How brands can help the world go faster in tackling climate change.

Read

All blogs

Inspiring Minds with Amy Charlotte Kean

Dan Sear, Group Account Director at EssenceMediacom, reviews our Inspiring Minds session with Amy Charlotte Kean.

Read

All blogs

Connections and Conversations Source: The Marketing Society

Volatility is a time for Marketing to shine

By Karl Weaver

In times of volatility, marketers have the (super) powers to ground organisations in what truly matters and steer the business to good growth.

Read

All blogs

Case studies

2014 winner: Mercedes, Customer Insight - case study

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

Read

All blogs

2014 highly commended: Customer Insight, Macmillan Cancer Support…

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.

At the heart of the campaign was the...

Read

All blogs

Pioneering Spirit 2014: the finalists

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online...

Read

All blogs

Podcasts

Create better marketing through authentic storytelling

Podcast

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...

Listen

All podcasts

Make Sure You Enjoy It with Mark Evans

Podcast

Mark Evans is the Managing Director of Marketing and Digital at Direct Line, he’s on the board of the Marketing Society and is very much an imaginal leader. His...

Listen

All podcasts

The Whole Marketer Ep68 - Flexible working with guest Claire Low

Podcast

Episode #68. Flexible working is this episode’s personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time...

Listen

All podcasts