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Latest Think Pieces

Fellows interview with Mohammed Ismaeel Hameedaldin

Image created by The Marketing Society
Fellows interview with Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors.

Member interview with Lucas Stamm

Image created by The Marketing Society
Member Interview with Lucas Stamm, Marketing Manager at O Beach Dubai

Fellows Interview with Paul Coxhill

Image created by The Marketing Society
Fellows Interview with Paul Coxhill President, LIONS Insight & Chief Operating Officer, LIONS.

Case studies

#IPASocialWorks: new cases from US Navy and Vodafone

#IPASocialWorks social measurement

The IPA, The Market Research Society and ourselves have launched a joint initiative.

Best of SXSW 2016

The Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Podcasts

Brand building throughout the consumer journey with Tatyana Kahl from VISA

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for... https://podcasts.marketingsociety.com/episode/brand-building-throughout-the-consumer-journey-with-tatyana-kahl-from-visa 23:35 Tue, 09 Aug 2022 09:05:00 +0100

Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On... https://podcasts.marketingsociety.com/episode/why-being-adaptive-matters-in-marketing 19:20 Fri, 05 Aug 2022 14:24:00 +0100

Videos

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

Trish Halpin, Editor-in-Chief of Marie Claire interviewed screen legend Richard E Grant to discover how he went from films to fragrance

A Conversation with Richard E. Grant

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Ash Banerjee's challenges for 2017