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Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Digital Day 2023: Connecting the dots between a challenging…

What we took from Digital Day 2023

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Speaker interview with Nicole Christensen

We caught up with Nicole ahead of her appearance at Digital Day Scotland on April 27.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Case studies

2014 winner: John Lewis, Brand Activation - case study

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was...

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2014 winner: ASOS, Social Media - case study

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.

Pushing the social limits

A...

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2014 Highly Commended: Trelleborg, Content Marketing - case study

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

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Podcasts

Make and Hold Space with Kate Brindley

Podcast

Kate Brindley has, in an illustrious and change-making career, led some of the UK’s most iconic Cultural venues. Imagine the scenario. Banksy calls. He says he...

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Can Marketing Save the Planet Ep 33 - Practical Steps to Building…

Podcast

“Something always seems more achievable if someone else has done it.” In this highly practical and engaging episode, we speak to Russ Avery, CEO of Avery and...

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The Whole Marketer Ep69 - Burnout with guest Maggie Supernova

Podcast

Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is...

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