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Latest Think Pieces

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Member Interview with Martin Krajniak

Photo supplied by Martin
Member Interview with Martin Krajniak, Chief Ingenuity Officer at TRIAD Advertising

Case studies

2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study

2016 winner: NHS, Leading Edge

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

2016 winner: O2, Cause Related - case study

2016 winner: O2, Cause Related

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

2015 winner: Dixons Carphone, Customer Insight - case study

2015 winner: Dixon Carphone, Insight

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

Podcasts

The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with... https://podcasts.marketingsociety.com/episode/the-evolution-of-brand-engagement-with-eys-sarah-bogue 23:37 Mon, 15 Aug 2022 10:19:00 +0100

Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving... https://podcasts.marketingsociety.com/episode/everyone-is-important-with-greg-reed 46:45 Thu, 11 Aug 2022 06:30:00 +0100

Videos

Red bindis are worn by married women in India, yet 24 million of them are child brides.

Child Survival India 'Dot By Dot'

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

Trish Halpin, Editor-in-Chief of Marie Claire interviewed screen legend Richard E Grant to discover how he went from films to fragrance

A Conversation with Richard E. Grant