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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Unsplash Credit Michelle Henderson

Money’s too tight to mention

By The Behavioural Architects

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

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A new wave of brand activism

By Rob Mathie

In a new quarterly series, On the One’s founder Rob Mathie talks to leading cultural activists to shine a light on marketing solutions for an increasingly uncertain world.

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Digital Day Scotland 2023: Review

See what Joy Dakers, Digital Account Executive thought of Digital Day Scotland 2023.

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Case studies

2014 winner: Aviva, Mobile Marketing - case study

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

It’s also a story about marketing...

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NSPCC: Not for Profit Marketing 2014 winners

2014 winner: NSPCC, Not for Profit - case study

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet...

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2014 winner: HSBC Best from outside the UK winner - case study

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a...

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Podcasts

The Whole Marketer Ep71 - Burnout with guest Emma Bisset

Podcast

Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from...

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The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Podcast

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical...

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Personalising and agile marketing with Unilever's Narsingh…

Podcast

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond to...

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