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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

The Fellows Fundamentals: Tim Ambler
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

Published on: 16 July 2025

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

Published on: 15 July 2025

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

The Fellows Fundamentals Daryl Fielding
As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Published on: 15 July 2025

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Case studies

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

Published on: 14 June 2017

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

Published on: 14 June 2017

2017 hat-trick winner: Maltesers - case study

2017 winner: Maltesers

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.
 
An...

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep77-marketing-capabilities-with-guest-denise-dewar 27:24 Tue, 13 Sep 2022 10:17:00 +0100

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100

Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if they wish to stay... https://podcasts.marketingsociety.com/episode/embracing-responsible-technology-with-claire-graves-of-the-webby-awards 17:38 Mon, 05 Sep 2022 11:06:00 +0100
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Videos

Muharrem - Samsung - Turkey

Muharrem, Turkey

Samsung has a vision to create a world without barriers.

Muharrem - Samsung - Turkey

Amplify Highlights

am

Watch what our members had to say about this years' Amplify Marketing Festival.

Amplify Highlights

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

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