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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

THINK EQUAL: Powering Progress, Not Just Conversations

By Charis Marr

Think Equal event in UAE with The Marketing Society
In the Middle East only a third of organisations have women in senior positions, THINK EQUAL was created to address this gender gap and drive meaningful change. The initiative runs workshops, events and leadership programmes all designed to encourage and support women in business and help them make it to top leadership roles.

Published on: 22 July 2025

Member Interview with Meghna Vyas

Image created by The Marketing Society
Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships

Published on: 21 July 2025

Member Interview with Jonathan Hirasawa Ashton

Image Created by The Marketing Society
Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Published on: 16 July 2025

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Case studies

2017 winner: iD Mobile, New Brand - case study

2017 winner: iD Mobile

The mobile category is full of big, established, famous brands.

Published on: 14 June 2017

2017 winner: J&J, employee engagement - case study

2017 winner: J&J

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
 
Today, competition is fierce...

Published on: 14 June 2017

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Published on: 14 June 2017

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Podcasts

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100

Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global... https://podcasts.marketingsociety.com/episode/brand-strategy-for-breakthrough-growth-with-lindsay-gorton-lee-tom-lees 25:41 Mon, 19 Sep 2022 00:00:00 +0100
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Videos

Interview with Francesco Rulli, New York Vice-Chair

Francesco Rulli interview
sd

We talk Judo and competing with YouTube with Francesco Rulli.

Interview with Francesco Rulli, New York Vice-Chair

"#mymothersnameis" - UN Women - Egypt

"#mymothersnameis"

Men in Eqypt refuse to disclose their mother's name lest it gets shamed

"#mymothersnameis" - UN Women - Egypt

"No Rights.No Women." - No Rights. No Women - Lebanon

"No Rights.No Women."

No Rights. No Women is an organisation created in Lebanon to raise awareness of gender discrimination

"No Rights.No Women." - No Rights. No Women - Lebanon

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