Content Hub

Featured

Latest Think Pieces

Uncomfortable is where magic happens

The Changemakers Conference 2025 Singapore review

By Rob Gilby

The Marketing Society Singapore Conference
The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.

Heritage Chooses the Future

The Changemakers Conference 2025 Singapore

By Anna-Karin Birnik

The Marketing Society Singapore Conference
A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.

The Marketing Society Changemakers Conference 2025: New York

A review

The Marketing Society New York Conference
The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.

Case studies

2018 winner, Dimension Data, partnering for good - case study

2018 winner, Dimension Data - case study

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could...

2018 winner, Currys PC World, employee engagement - case study

2018 winner, Currys PC World, engagement - case study

CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which moves fast. Operating systems update...

2018 winner, Boxt, new brand - case study

2018 winner, Boxt, new brand - case study

The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and start-up BOXT wanted to use...

Podcasts

The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep77-marketing-capabilities-with-guest-denise-dewar 27:24 Tue, 13 Sep 2022 10:17:00 +0100

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100

Videos

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

From managing mental illness to being mindful, Ruby Wax OBE has it covered.

Ruby Wax answers your mental health questions