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Latest Think Pieces

Why Marketing Matters with Accenture Song

Credit: Baz London
To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.

Member Interview with Matthew Lambert

Image created by The Marketing Society
Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative

Sky CEO Conversation: A Fireside Chat at Cannes

Dana Strong of Sky and Sophie Devonshire of The Marketing Society
Our CEO Conversations event at Cannes 2025 featured Dana Strong CEO Sky. This piece brings you the key highlights of the event from Dana's fascinating leadership journey to her sage advice for aspiring leaders.

Case studies

2017 highly commended: Dominos, long-term excellence - case study

2017 commended :Domino's

This is the story of how when faced with new challenges to growth from consumer behavior and category competition

2017 winner: Fitness First, building customer relationships - case study

2017 winner: Fitness First

Fitness First has demonstrated groundbreaking vision in driving growth through a unique customer relationships initiative that has dramatically improved value...

2017 highly commended: St John Ambulance, not for profit - case study

2017 commended: St John Ambulance

How do you impart knowledge to people who are too afraid to learn?

Podcasts

The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep79-life-by-design-with-guest-jodie-cook 38:54 Tue, 27 Sep 2022 08:00:00 +0100

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100

Videos

With 85 million views per month, it's no wonder they are attracting sponsorship and co

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

We catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

YouTube can open up opportunities for creators to express things they may not be able to anywhere else. 

YouTube Creator Stories: How Noor Stars connects with her audience of young female viewers