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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing Matters

Voices from Our Community

By Rachel Letham

A mix of images and icons to do with marketing
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Published on: 30 June 2025

Member Interview with Tamsin Irving

Image Created by The Marketing Society
Member Interview with Tamsin Irving, Client Lead, Channel 4

Published on: 30 June 2025

Member Interview with Maan Majali

Image Created by The Marketing Society
Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media

Published on: 30 June 2025

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Case studies

2016 winner: Heineken, Business to Business - case study

2016 winner: Heineken, B2B

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-­‐trade and defending against incentives from...

Published on: 15 June 2016

2016 winner: Shell Driver's Club, FD's Prize - case study

2016 winner: Shell Driver's Club, FD's Prize

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

Published on: 15 June 2016

2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study

2016 commended: NHS, Marcomms

The number of new blood donors coming forward has plummeted 40% in the past decade.

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100
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Videos

Interview with Francesco Rulli, New York Vice-Chair

Francesco Rulli interview
sd

We talk Judo and competing with YouTube with Francesco Rulli.

Interview with Francesco Rulli, New York Vice-Chair

"#mymothersnameis" - UN Women - Egypt

"#mymothersnameis"

Men in Eqypt refuse to disclose their mother's name lest it gets shamed

"#mymothersnameis" - UN Women - Egypt

"No Rights.No Women." - No Rights. No Women - Lebanon

"No Rights.No Women."

No Rights. No Women is an organisation created in Lebanon to raise awareness of gender discrimination

"No Rights.No Women." - No Rights. No Women - Lebanon

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