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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mark Hull

Image created by The Marketing Society
Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Published on: 25 February 2025

Understanding Scope 3 Emissions: A New Frontier for Businesses

By Richard Simpson

By Dee angelo Sakorn Sukkasemsakorn on Canva
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

Published on: 25 February 2025

Member Interview with Sarah Fleming

Image created by The Marketing Society
Member Interview with Sarah Fleming, Founder & Director, The Right + The Left

Published on: 24 February 2025

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Case studies

2016 winner: Heineken, Business to Business - case study

2016 winner: Heineken, B2B

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-­‐trade and defending against incentives from...

Published on: 15 June 2016

2016 winner: Shell Driver's Club, FD's Prize - case study

2016 winner: Shell Driver's Club, FD's Prize

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

Published on: 15 June 2016

2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study

2016 commended: NHS, Marcomms

The number of new blood donors coming forward has plummeted 40% in the past decade.

Published on: 15 June 2016

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Podcasts

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100

Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global... https://podcasts.marketingsociety.com/episode/brand-strategy-for-breakthrough-growth-with-lindsay-gorton-lee-tom-lees 25:41 Mon, 19 Sep 2022 00:00:00 +0100
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Videos

"#sharetheload" - Ariel - India

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73% of women in India believe men should do more to help with the laundry.

"#sharetheload" - Ariel - India

Gender bias in advertising

Gender bias in ads

In 2017, discussions around gender and media have reached a fever pitch.

Gender bias in advertising

Our Brave Series

Our Brave Series

We've dedicated 2017 to inspire our members to be braver leaders.

Our Brave Series

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