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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Jessica Binns

Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Case studies

2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

2016 commended: Telefonica O2, Long Term

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.

...

2016 winner: Lotto, Brand Activation - case study

2016 winner: Lotto, Activation

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...

2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Activation

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

Podcasts

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of... https://podcasts.marketingsociety.com/episode/customer-experience-for-breakthrough-growth-with-amelia-abel-winnie-cheng 24:33 Tue, 27 Sep 2022 10:22:00 +0100

The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep79-life-by-design-with-guest-jodie-cook 38:54 Tue, 27 Sep 2022 08:00:00 +0100

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100

Videos

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look