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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mays Elansari

Image created by The Marketing Society
Member Interview with Mays Elansari, Regional Marketing Director, EMEA, Subway

Published on: 26 February 2025

Tackling Tumult: Responding to Today’s Marketing Turbulence

By Allyson Stewart-Allen

Image by Gerd Altmann from Pixabay
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Published on: 25 February 2025

Gen Alpha Just Wants to Be Famous?!

By Pia de Malherbe

Studioroman on Canva
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

Published on: 25 February 2025

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Case studies

2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

2016 commended: Telefonica O2, Long Term

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.
 
...

Published on: 15 June 2016

2016 winner: Lotto, Brand Activation - case study

2016 winner: Lotto, Activation

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...

Published on: 15 June 2016

2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Activation

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

Published on: 15 June 2016

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Podcasts

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of... https://podcasts.marketingsociety.com/episode/customer-experience-for-breakthrough-growth-with-amelia-abel-winnie-cheng 24:33 Tue, 27 Sep 2022 10:22:00 +0100

The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep79-life-by-design-with-guest-jodie-cook 38:54 Tue, 27 Sep 2022 08:00:00 +0100

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100
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Videos

"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

Under Armour celebrates women Unlike Any

Under Armour and women

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look

Under Armour celebrates women Unlike Any

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