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From Setback to Startup Success: The Humantra Journey

Learnings from the Changemakers Conference UAE 2025

The Marketing Society Global Conference Charlie Wright Humantra
Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.

Build to Endure: Sustainability is the New Business Imperative

Insights from The Changemakers Conference UAE 2025

The Marketing Society UAE Conference 2025
A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.

The Changemakers Conference 2025 UAE

A review

By Shamia Abdul Aziz

The Marketing Society UAE Conference
Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.

Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

2018 winner, EY, B2B - case study

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a...

Podcasts

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100

Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global... https://podcasts.marketingsociety.com/episode/brand-strategy-for-breakthrough-growth-with-lindsay-gorton-lee-tom-lees 25:41 Mon, 19 Sep 2022 00:00:00 +0100

Videos

Winner for 'Best UK Cultural Impact Through YouTube' AMV BBDO's #bloodnormal campaign for Essity: Libresse / Bodyform

YouTube Works for Brands 2018 Winners

The launch of Paul Skinner's 'Collaborative Advantage

'Collaborative Advantage' book launch highlights

At a recent Marketing Society event Syl Saller, the CMO of Diageo and Craig Inglis, Customer Director at John Lewis...

Three tips for brave decision-making