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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Conference 2025 in The UAE

Museum of the Future, Dubai

The Marketing Society UAE Conference 2025
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

Published on: 23 November 2025

The CMO’s Existential Choice

By David Billings

David Billings EPAM
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

Published on: 23 November 2025

From Links to Answers and SEO to GEO

By David Ketchum

Robot searching out targets
As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

Published on: 23 November 2025

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Case studies

2018 winner, TfL, partnering for good - case study

2018 winner, TfL

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

Published on: 1 June 2018

2018 winner, McDonald's, long term excellence - case study

2018 winner, McDonald's, long term

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

Published on: 1 June 2018

2018 winner, Karma Group - selling on a shoestring - case study

2018 winner, Karma Group - case study

Karma Group is a privately owned company operating 29 luxury resorts across 4 continents

Published on: 30 May 2018

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Podcasts

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of... https://podcasts.marketingsociety.com/episode/customer-experience-for-breakthrough-growth-with-amelia-abel-winnie-cheng 24:33 Tue, 27 Sep 2022 10:22:00 +0100

The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep79-life-by-design-with-guest-jodie-cook 38:54 Tue, 27 Sep 2022 08:00:00 +0100

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100
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Videos

How to create an excellent campaign

65uu

Mars, ITV & #JoinTheHerd on creating successful campaigns

How to create an excellent campaign

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

See all videos