Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Published on: 28 May 2024

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Published on: 24 May 2024

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Published on: 23 May 2024

All Think Pieces

Case studies

2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study

2016 winner: NHS, Leading Edge

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

Published on: 14 June 2016

2016 winner: O2, Cause Related - case study

2016 winner: O2, Cause Related

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

Published on: 11 June 2016

2015 winner: Dixons Carphone, Customer Insight - case study

2015 winner: Dixon Carphone, Insight

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

Published on: 8 May 2016

See all case studies

Podcasts

Innovating for Breakthrough Growth with Nicki Morley & Becky Ingram

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural... https://podcasts.marketingsociety.com/episode/innovating-for-breakthrough-growth-with-nicki-morley-becky-ingram 20:53 Tue, 04 Oct 2022 00:00:00 +0100

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of... https://podcasts.marketingsociety.com/episode/customer-experience-for-breakthrough-growth-with-amelia-abel-winnie-cheng 24:33 Tue, 27 Sep 2022 10:22:00 +0100
See all podcasts

Videos

'Baby strollers test ride' - Contours - USA

hyj

The problem with shopping for strollers is that babies cannot talk and tell you what they like.

'Baby strollers test ride' - Contours - USA

"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

See all videos