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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: A brave new world?

Julian Boulding's (p)review of Cannes Lions 2025

By Julian Boulding

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Published on: 3 July 2025

Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Intriguing insights from six CMOs

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Published on: 1 July 2025

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

Reflections from Cannes Lions 2025, where the future of creativity met the fundamental truths of human connection

By Raphael Bouquillon

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's...

Published on: 1 July 2025

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Case studies

2016 winner: M&S, Building Marketing Capabilities - case study

2016 winner: M&S, Capabilities

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

Published on: 15 June 2016

2016 winner: P&G, Global Marketing - case study

2016 winner: P&G, Global

Who would want to be associated with periods?
 
A great idea proved that you can make a feminine hygiene brand more popular. But it surely was no easy...

Published on: 15 June 2016

2016 highly commended: O2, Employee Engagement - case study

2016 commended: O2, Engagement

In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.

Published on: 15 June 2016

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Podcasts

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100

The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep80-marketing-competencies-with-guest-raj-kumar 33:42 Tue, 04 Oct 2022 07:00:00 +0100

Innovating for Breakthrough Growth with Nicki Morley & Becky Ingram

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural... https://podcasts.marketingsociety.com/episode/innovating-for-breakthrough-growth-with-nicki-morley-becky-ingram 20:53 Tue, 04 Oct 2022 00:00:00 +0100
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Videos

Five tips on marketing leadership

Five leadership tips

Marketers from Aviva, GSK and Weetabix on fine-tuning your leadership

Five tips on marketing leadership

The Guardian's secret to winning Brave Brand of the Year

How to win BBOTY

Just moments after scooping their award we found out the secret to their big win

The Guardian's secret to winning Brave Brand of the Year

Everyday creativity with Chris Baréz-Brown

Everyday creativity
cbb

We teamed up with Founder of Upping Your Elvis to bring you tips to getting those creative juices flowing at work.

Everyday creativity with Chris Baréz-Brown

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