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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Digital Day England 2023 Review #2

By Emma Jowett

By being present, and authentic, delegates were reminded of the power of human connections in a world increasingly influenced by AI.

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The Digital Day England 2023 Review

By Supriya Dev-Purkaystha

Rapporteur Supriya Dev-Purkaystha shares her key takeaways from the event - My mind is still buzzing with the possibilities that the future holds for us all.

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The Digital Day 2023 Deep Dive

A summary of our global Digital Day events for 2023 including reviews, photos, videos and more

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Case studies

2015 highly commended: The Economist, Effective Marketing…

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

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2015 highly commended: Flora Pro.Activ, Marketing for Sustainable…

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

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2015 highly commended: Tu by Sainsbury's, Branded Content -…

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

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Podcasts

How brands and agencies can get better results through iterative…

Podcast

Conor Byrne is the Senior Director Marketing Global NextGen Markets for Indeed.com. He's worked on agency and client side alike, and he believes that sharing...

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The Whole Marketer Ep74 - Marketing ecosystems with guest George…

Podcast

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go...

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What brands can learn from subscription models - with…

Podcast

Søren Mohr, Nordic Media and Digital Manager at Nestlé, tells us how deer hunting and marketing strategy can be similar, as well as why the subscription model...

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Videos

Ash Banerjee's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

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Satami says bra size doesn’t matter

Satami, a local-based lingerie brand known for functional underwear, is trying to redress this deep-rooted concept via a new campaign that reveals women’s lo

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