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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Nikhita Sejpal

Image created by The Marketing Society
Member Interview with Nikhita Sejpal

Published on: 4 March 2025

Member Interview with Inez Quek

Image created by The Marketing Society
Member Interview with Inez Quek, Growth Marketing Manager

Published on: 4 March 2025

Member Interview with Munas Van Boonstra

Image created by The Marketing Society
Member Interview with Munas Van Boonstra, Managing Director, Southeast Asia, Monks

Published on: 3 March 2025

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Case studies

2016 winner: Direct Line, Customer Insight - case study

2016 winner: Direct Line, Customer

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

Published on: 15 June 2016

2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

2016 commended: Trelleborg, Long Term

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

Published on: 15 June 2016

2016 winner - The Electoral Commission, Marketing Comms - case study

2016 winner: The Electoral Commission, Marcomms

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

Published on: 15 June 2016

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Podcasts

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100

Creativity for breakthrough growth with Lynne Deason & Richard McLeod

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to... https://podcasts.marketingsociety.com/episode/creativity-for-breakthrough-growth-with-lynne-deason-richard-mcleod 31:15 Mon, 10 Oct 2022 09:00:00 +0100

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100
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Videos

Unconscious Bias: Tackling Gender Diversity In Marketing

Tackling Gender Diversity

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (i

Unconscious Bias: Tackling Gender Diversity In Marketing

Nicaraguans experience a lucky day with Loto

A lucky day with Loto

These days, the most successful marketing campaigns are not always ones with big budgets behind them.

Nicaraguans experience a lucky day with Loto

The Future Map: A conversation with futurist Richard Watson

The Future Map

What if you could see the future of your business for the next 33 years on a single page?

The Future Map: A conversation with futurist Richard Watson

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