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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Agility in Uncertainty: Strategic responses to the evolving trade landscape

By Ines Lam

Connections & Conversations From Macro to Market - Asia’s Economic Trends
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

Published on: 8 August 2025

Member Interview with Steve Johnstone

Image created by The Marketing Society
Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Published on: 5 August 2025

Member Interview with Jialin Chia

Image created by The Marketing Society
Member Interview with Jialin Chia, Senior Regional Marketing Manager (APAC and EME), Sirva

Published on: 5 August 2025

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Case studies

2017 Winner: O2, Case Study

2017 Winner: O2

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This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

Published on: 14 June 2017

2017 winner, Advanced, business-to-business - case study

2017 Winner, Advanced

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

Published on: 14 June 2017

2017 winner: ITV, National Lottery, brand activation - case study

2017 Winner: ITV, National Lottery

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

Published on: 14 June 2017

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Podcasts

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100
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Videos

Three tips for entering our Excellence Awards 2018

3 tips: Excellence Awards

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Entertainment democracies

TV democracies
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Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

How Bloom & Wild built a challenger brand in a commodity market

Bloom & Wild

What lessons can we learn from Aron Gelbard, co-founder and CEO at one of the UK's most talked about start-ups?

How Bloom & Wild built a challenger brand in a commodity market

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