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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Unsplash, Credit: Yannick Pulver

In memoriam Raymond Monbiot CBE

By Tim Ambler

Few marketers graduate to become CEOs and even fewer graduate from being CEOs to marketers but Raymond was one of them. Raymond Monbiot was a great man who practiced what he preached and will be much missed.

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Why sustainability first makes sense for marketers

The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations, businesses...

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UAE June Membership Sustainability Campaign

We’re delighted to announce a new Strategic Partnership with Sacred Groves where members of The Marketing Society UAE can actively help secure biodiverse habitats and forests around the globe.

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Case studies

2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

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2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

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2015 winner: NSPCC, Not-For-Profit Marketing - case study

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

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Podcasts

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Podcast

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and...

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Agile working for digital marketing success with Telenor's…

Podcast

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on...

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The Growth Triple Play: Creativity, Analytics, and Purpose with…

Podcast

The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique...

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