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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI’s Marketing Transformation: From Automation to Elevation

By David Billings

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Published on: 6 March 2025

Accelerate Action part 2

International Women's Day 2025

Image created by The Marketing Society
Part 2: This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 6 March 2025

Accelerate Action

International Women's Day 2025

Image created by The Marketing Society
This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Published on: 5 March 2025

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Case studies

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Published on: 21 June 2016

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Published on: 21 June 2016

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100
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Videos

Amplify Highlights

am

Watch what our members had to say about this years' Amplify Marketing Festival.

Amplify Highlights

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

Pride Year Round: The Benefits of LGBT

Pride: Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too.

Pride Year Round: The Benefits of LGBT

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