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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Inspiration: The Digital Day England 2024 | Review

By Sarah Dear

Credit Baz Seal
Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Published on: 29 May 2024

Member Interview with Alan Thompson

source and credit: alan
Member interview with Alan Thompson, CEO NRS

Published on: 29 May 2024

Key Insights from the Digital Day Singapore

By Darren Chuckry

Source IAS The Marketing Society - Digital Day Singapore 2024
Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

Published on: 28 May 2024

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Case studies

2016 highly commended: 5 Gum, Global Marketing - case study

2016 commended: 5 Gum, Global

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

Published on: 15 June 2016

2016 winner: Green Flag, Branded Content - case study

2016 winner: Green Flag, Content

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

Published on: 15 June 2016

2016 highly commended: Pepsi Max, Branded Content - case study

2016 highly commended: Pepsi Max, Content

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

Published on: 15 June 2016

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Podcasts

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100
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Videos

Pride Year Round: The Benefits of LGBT

Pride: Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too.

Pride Year Round: The Benefits of LGBT

Unconscious Bias: Tackling Gender Diversity In Marketing

Tackling Gender Diversity

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (i

Unconscious Bias: Tackling Gender Diversity In Marketing

Nicaraguans experience a lucky day with Loto

A lucky day with Loto

These days, the most successful marketing campaigns are not always ones with big budgets behind them.

Nicaraguans experience a lucky day with Loto

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