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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Factor: Why Building Trust Matters More Than Ever

By Marketreach

Marketreach trust factor
A new report Marketreach, The Trust Factor, examines the role of trust in business revealing how it is constructed, how it works commercially and most importantly how it can be built, kept and measured.

Published on: 27 November 2025

Fellows Interview with Ritchie Mehta

Richie Mehta
Fellows Interview with Ritchie Mehta, Founder, School of Marketing

Published on: 25 November 2025

Unlocking Silos to Maximise your Media Effectiveness in 2026

By Marc Zander

People gathered around a table talking marketing
Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.

Published on: 25 November 2025

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Case studies

2018 commended, Direct Line, customer insight - case study

2018 commended, Direct Line

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

Published on: 4 June 2018

2018 commended, Direct Line, brand revitalisation - case study

dl

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?

Published on: 4 June 2018

2018 winner, Toyota, global brand marketing - case study

2018 winner, Toyota

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

Published on: 1 June 2018

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Podcasts

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100

Creativity for breakthrough growth with Lynne Deason & Richard McLeod

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to... https://podcasts.marketingsociety.com/episode/creativity-for-breakthrough-growth-with-lynne-deason-richard-mcleod 31:15 Mon, 10 Oct 2022 09:00:00 +0100

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100
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Videos

Trendspotting with Carat

carat

Trendspotting with Carat

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

sophia

Hearing from speakers from Hanson Robotics and Brinc, and Sophia the robot, Marketing Society Hong Kong members Felicia Leung of the Hong Kong Golf and Tenni

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

pip

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

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