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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: Why Trust and Relevance Go Hand in Hand

By Pete Markey

Pete Markey Member of The Marketing Society
Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.

Published on: 12 August 2025

The Fellows Fundamentals: Marketing Leadership

By Thomas Barta

Thomas Barta The Fellows Fundamentals
As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.

Published on: 12 August 2025

Member Interview with Josephine Soei

Image created by The Marketing Society
Member Interview with Josephine Soei, Head of Marketing and Communications, Deichmann

Published on: 11 August 2025

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Case studies

2017 winner: The National Art Pass, long-term excellence - case study

2017 winner: The National Art Pass

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less...

Published on: 14 June 2017

2017 winner: HCL Technologies - case study

2017 winner: HCL

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a...

Published on: 14 June 2017

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep83 - Purpose for organisations with guest Paul Skinner

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep83-purpose-for-organisations-with-guest-paul-skinner 41:10 Tue, 01 Nov 2022 11:45:00 +0000

How Marketers Can Tell a True Story about Climate Change with Seth Godin

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread... https://podcasts.marketingsociety.com/episode/how-marketers-can-tell-a-true-story-about-climate-change-with-seth-godin 30:49 Thu, 27 Oct 2022 10:17:00 +0100

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100
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Videos

YouTube Works for Brands 2018 Winners

marg

Winner for 'Best UK Cultural Impact Through YouTube' AMV BBDO's #bloodnormal campaign for Essity: Libresse / Bodyform

YouTube Works for Brands 2018 Winners

'Collaborative Advantage' book launch highlights

'Collaborative Advantage'

The launch of Paul Skinner's 'Collaborative Advantage

'Collaborative Advantage' book launch highlights

Three tips for brave decision-making

Three tips: decision-making

At a recent Marketing Society event Syl Saller, the CMO of Diageo and Craig Inglis, Customer Director at John Lewis...

Three tips for brave decision-making

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