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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Grace Ghunaim

Image created by The Marketing Society
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation

Published on: 4 July 2025

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

By Rachel Letham

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Published on: 3 July 2025

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Published on: 3 July 2025

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Case studies

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Published on: 21 June 2016

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Published on: 21 June 2016

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

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Podcasts

How Marketers Can Tell a True Story about Climate Change with Seth Godin

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread... https://podcasts.marketingsociety.com/episode/how-marketers-can-tell-a-true-story-about-climate-change-with-seth-godin 30:49 Thu, 27 Oct 2022 10:17:00 +0100

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100
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Videos

Three tips for entering our Excellence Awards 2018

3 tips: Excellence Awards

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Entertainment democracies

TV democracies
s

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

Ruby Wax answers your mental health questions

Ruby Wax on mindfulness

From managing mental illness to being mindful, Ruby Wax OBE has it covered.

Ruby Wax answers your mental health questions

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