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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Credit: The Marketing Society Cannes Secret Garden Lunch

Highlights from Cannes Lions 2023: AI, Unity, and Inspiring…

By Tim Anderson

Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments

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The Power of Love, Creativity and Technology:

By Mark Evans in partnership with Accenture Song

Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"

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The 38th Marketing Society Award Winning Case Studies

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Case studies

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

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2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case…

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

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2015 winner: Macmillan, Long Term - case study

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

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Podcasts

How to succeed in your go-to-market strategy with Megadog's…

Podcast

Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need...

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E-commerce with Matt Bushby, Just Eat

Podcast

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never...

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Leaving a Legacy - with Pete Markey

Podcast

Pete Markey is CMO at Boots UK, and a lovely man and very much an imaginal leader He leads the full marketing kit and caboodle: brand, marketing communications...

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