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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Digital Day 2024 Deep Dive

A round up of our global digital day events

By Rachel Letham

The Marketing Society Digital Day Scotland
A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

Published on: 29 May 2024

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

Source IAS The Marketing Society - Digital Day Singapore 2024
A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Published on: 29 May 2024

Top Takeaways from Digital Day England 2024

By Tish House

Credit Baz Seal
Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Published on: 29 May 2024

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Case studies

2016 winner: Heineken, Business to Business - case study

2016 winner: Heineken, B2B

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-­‐trade and defending against incentives from...

Published on: 15 June 2016

2016 winner: Shell Driver's Club, FD's Prize - case study

2016 winner: Shell Driver's Club, FD's Prize

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

Published on: 15 June 2016

2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study

2016 commended: NHS, Marcomms

The number of new blood donors coming forward has plummeted 40% in the past decade.

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep83 - Purpose for organisations with guest Paul Skinner

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep83-purpose-for-organisations-with-guest-paul-skinner 41:10 Tue, 01 Nov 2022 11:45:00 +0000

How Marketers Can Tell a True Story about Climate Change with Seth Godin

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread... https://podcasts.marketingsociety.com/episode/how-marketers-can-tell-a-true-story-about-climate-change-with-seth-godin 30:49 Thu, 27 Oct 2022 10:17:00 +0100

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100
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Videos

Muharrem - Samsung - Turkey

Muharrem, Turkey

Samsung has a vision to create a world without barriers.

Muharrem - Samsung - Turkey

Amplify Highlights

am

Watch what our members had to say about this years' Amplify Marketing Festival.

Amplify Highlights

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

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