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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Published on: 19 August 2025

The Trust Challenge: Building trust in a cynical landscape

By Abigail Dixon

Abigail Dixon Member of The Marketing Society
As marketing leaders building trust is essential but trust only happens when three key elements are in place, authenticity, ability and empathy, as Abigail Dixon explains.

Published on: 19 August 2025

Interview with Katie Hart

Why Neuromarketing Matters

katie hart headshot
Meet our Inspiring Minds speaker Neuromarketing Specialist Katie Hart

Published on: 18 August 2025

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Case studies

2017 winner: Ikea, marketing communications - case study

2017 commended: Ikea

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

Published on: 14 June 2017

2017 highly commended: TSB, purpose driven - case study

2017 commended: TSB

‘Purpose’ is an idea whose time has come. It should come as no surpris

Published on: 14 June 2017

2017 highly commended: Sainsbury's, marketing communicatons - case study

2017 commended: Sainsbury's

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper...

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep85 - Workstyle with guests Alex Hirst and Lizzie Penny

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep85-workstyle-with-guests-alex-hirst-and-lizzie-penny 30:29 Mon, 21 Nov 2022 18:36:00 +0000

The Whole Marketer Ep84 - Inclusive Marketing with guest Jerry Daykin

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. 

As...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep84-inclusive-marketing-with-guest-jerry-daykin 29:22 Tue, 08 Nov 2022 07:00:00 +0000
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Videos

How to create an excellent campaign

65uu

Mars, ITV & #JoinTheHerd on creating successful campaigns

How to create an excellent campaign

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

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