Content Hub
Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.
Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going
Latest Think Pieces
5Q5M - A brand new interview series
A brand new interview series with guests playing at the top of their game. From CEOs to scientists and actors to leading experts in marketing.
The Cannes Review 2023: Part 1
Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.
Content from Cannes
A round-up of all our content coming out of Cannes Lions Festival of Creativity for 2023 from our members and our partners
Case studies
2015 winner: Wagamama, Marketing on a Shoestring - case study
“Good food should satisfy all the senses, it should open mouths and open minds”
2015 winner: Three, Building Customer Relationships - Case Study
By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...
2015 winner: First Great Western, Effective Communications - case…
The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...
Podcasts
Brand building throughout the consumer journey with Tatyana Kahl…
Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for...
Why being adaptive matters in marketing
Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On...
Navigating the Sustainable Marketing Compass - a dedicated…
“If you didn’t have a marketing budget but you still had the same KPIs what would you do?”
Great question… and one we explore further with founders of the...
Videos
Our Brave Series
We've dedicated 2017 to inspire our members to be braver leaders.
Indie summit 2017: what clients want
For this year's Indie Summit the excellent panel discussed what clients want from their agencies - moderated by Stephen Maher, in his role as Chairman of The Marketing Society.
The Air France upgrade challenge
Who doesn't want a free upgrade? That was the thinking behind Air France's campaign for the launch of its new business cabins in Asia.