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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Market Research

By Alex Batchelor

Alex Batchelor
As part of The Fellows Fundamentals series, Alex Batchelor takes an in depth look at market research

Published on: 26 August 2025

The Fellows Fundamentals: The increased power of B2B marketing

By Kate Mackie

Kate Mackie
As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.

Published on: 26 August 2025

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Johnny Winn Member of The Marketing Society
Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

Published on: 19 August 2025

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Case studies

Excellence Awards 2018: entry inspiration

Awards entry inspiration

Be inspired by the crème de la crème of marketing

Published on: 19 February 2018

2017 winner, Knorr, global brand - case study

2017 winner: Knorr

Millennials weren’t buying into ‘Big Food’.

Published on: 15 June 2017

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

2017 winner: Hammerson

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep87-menopause-with-guest-claire-farrant 44:05 Thu, 08 Dec 2022 14:08:00 +0000

‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

https://podcasts.marketingsociety.com/episode/episode-46-speak-up-now-marketing-in-times-of-climate-crisis-creating-credible-storylines-with-author-and-strategist-wim-vermeulen 33:13 Mon, 28 Nov 2022 13:43:00 +0000

The Whole Marketer Ep86 - Ageism with guest Nicky Bullard

Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace.

... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep86-ageism-with-guest-nicky-bullard 34:25 Tue, 22 Nov 2022 07:00:00 +0000
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Videos

How to create a culture of marketing effectiveness

Marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

How to create a culture of marketing effectiveness

Hong Kong's YouTube Gamers on advertising in games

hk

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a

Hong Kong's YouTube Gamers on advertising in games

Butheina H Kazim's challenges for 2017

4trt

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Butheina H Kazim's challenges for 2017

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