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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Elena Pinakatt

Image created by The Marketing Society
Member Interview with Elena Pinakatt, CMO, SparkyAI!, Founder of Monoceros Marketing

Published on: 11 July 2025

A career MOT by four of the best mechanics in the business

Insights from The Global Leadership Mentoring Programme

By Oliver Lester

Car showing career MOT and four mechanics
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Published on: 10 July 2025

Member Interview with Richard Petignaud

Image created by The Marketing Society
Member Interview with Richard Petignaud, Managing Director, Bravo Media

Published on: 9 July 2025

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Case studies

2016 highly commended: Thunderhead, B2B - case study

2016 commended: Thunderhead, B2B

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet. This is...

Published on: 10 October 2016

2016 winner: Extra Gum, Outside the UK - case study

2016 winner: Extra Gum, Outside UK

Extra was experiencing pervasive and steady declines.

Published on: 10 October 2016

2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study

2016: Sensodyne, Long Term

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Published on: 20 September 2016

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Podcasts

‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

https://podcasts.marketingsociety.com/episode/episode-46-speak-up-now-marketing-in-times-of-climate-crisis-creating-credible-storylines-with-author-and-strategist-wim-vermeulen 33:13 Mon, 28 Nov 2022 13:43:00 +0000

The Whole Marketer Ep86 - Ageism with guest Nicky Bullard

Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace.

... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep86-ageism-with-guest-nicky-bullard 34:25 Tue, 22 Nov 2022 07:00:00 +0000

The Whole Marketer Ep85 - Workstyle with guests Alex Hirst and Lizzie Penny

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep85-workstyle-with-guests-alex-hirst-and-lizzie-penny 30:29 Mon, 21 Nov 2022 18:36:00 +0000
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Videos

How to create an excellent campaign

65uu

Mars, ITV & #JoinTheHerd on creating successful campaigns

How to create an excellent campaign

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

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