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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Published on: 20 March 2025

Member Interview with Shauna Mahoney

Image Created by The Marketing Society
Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Published on: 19 March 2025

Gen Z Decoded: Channel 4's Alex Mahon

The Annual Lecture 2025

By Rachel Letham

Alex Mahon The Marketing Society Annual Lecture 2025
Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture

Published on: 14 March 2025

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Case studies

2016 winner: Sport England, Not for Profit - case study

2016 winner: Sport England, NFP

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

Published on: 22 January 2017

E-commerce: when one size does not fit all

When one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

Published on: 13 November 2016

2016 commended: Aviva, Cause Related - case study

2016 commended: Aviva, Cause Related

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

Published on: 10 November 2016

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Podcasts

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep87-menopause-with-guest-claire-farrant 44:05 Thu, 08 Dec 2022 14:08:00 +0000

‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

https://podcasts.marketingsociety.com/episode/episode-46-speak-up-now-marketing-in-times-of-climate-crisis-creating-credible-storylines-with-author-and-strategist-wim-vermeulen 33:13 Mon, 28 Nov 2022 13:43:00 +0000
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Videos

The Guardian's secret to winning Brave Brand of the Year

How to win BBOTY

Just moments after scooping their award we found out the secret to their big win

The Guardian's secret to winning Brave Brand of the Year

Everyday creativity with Chris Baréz-Brown

Everyday creativity
cbb

We teamed up with Founder of Upping Your Elvis to bring you tips to getting those creative juices flowing at work.

Everyday creativity with Chris Baréz-Brown

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

Head of Copa90 interview

With 85 million views per month, it's no wonder they are attracting sponsorship and co

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

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