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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Honorary Fellow Andrew Wilson

Acceptance Speech

At our 2025 St Andrew’s Day Dinner, we were delighted to welcome Andrew Wilson as a 2025 Honorary Fellow. Andrew, an economist with extensive experience across...

Fellows Interview with Rebecca Hirst

Fellows Interview with Rebecca Hirst, Brand, Marketing and Communications Leader, Global Consulting, EY

Fellows Interview with Claire Prentice

Fellows Interview with Claire Prentice, Joint Head of Marketing and Brand, Scottish Government

Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Videos

Akzonobel's Katie Laviolette on winning the 'One to Watch' at our Brave Awards 2019