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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source: Anthropy Photographer : Toby Weller

Marketing for Good: Anthropy 2023

By John O’Brien MBE

Global brands, inspiring speakers, passionate campaigners, and influencers from all sectors combined their concerns for the future in 180 sessions over the three days at Anthropy.

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Does Apple have a vision for mixed reality?

By Simon Billington

In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.

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Insight, Data and Audience programme by DC Thomson

Read about DC Thomson's Insight, Data and Audience programme

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Case studies

2015 highly commended: THE OUTNET, Marketing on a Shoestring -…

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

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2015 winner: TSB, New Brand - case study

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

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2015 highly commended: KFC, Brand Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

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Podcasts

The story and impact of an unusual chocolate bar - Ben…

Podcast

“If people are aware… they can make a conscious choice.” When enjoying a delicious chocolate treat, like most, it’s unlikely you’ve pondered where the cocoa...

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The Evolution of Brand Engagement with EY's Sarah Bogue

Podcast

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with...

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Everyone is Important! with Greg Reed

Podcast

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving...

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