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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

The Fellows Fundamentals Daryl Fielding
As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Published on: 15 July 2025

Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chris Macleod introduces The Fellows Fundamentals series
Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Published on: 15 July 2025

Member Interview with Menna Zaki

Image created by The Marketing Society
Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo

Published on: 14 July 2025

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Case studies

2016 winner: Sport England, Not for Profit - case study

2016 winner: Sport England, NFP

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

Published on: 22 January 2017

E-commerce: when one size does not fit all

When one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

Published on: 13 November 2016

2016 commended: Aviva, Cause Related - case study

2016 commended: Aviva, Cause Related

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

Published on: 10 November 2016

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Podcasts

Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to create...

https://podcasts.marketingsociety.com/episode/going-back-to-marketing-basics-with-bajaj-autos-dipta-chaudhuri 21:14 Mon, 19 Dec 2022 10:52:00 +0000

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep87-menopause-with-guest-claire-farrant 44:05 Thu, 08 Dec 2022 14:08:00 +0000
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Videos

How to create a culture of marketing effectiveness

Marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

How to create a culture of marketing effectiveness

Hong Kong's YouTube Gamers on advertising in games

hk

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a

Hong Kong's YouTube Gamers on advertising in games

Butheina H Kazim's challenges for 2017

4trt

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Butheina H Kazim's challenges for 2017

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